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Sarah Jenkins
Remote Lifecycle Marketing Manager jobs in the United States
Job type
Min. salary, $/year
Level
Companies nationwide are expanding their customer engagement teams, creating strong demand for a lifecycle marketing manager who can drive retention and growth strategies. This remote position offers 500+ open roles for professionals ready to shape customer journeys from onboarding through renewal. With businesses across the USA embracing remote-first structures, this is an ideal time to explore lifecycle marketing manager jobs in remote settings.
Successful candidates bring a blend of analytical thinking and creative execution, understanding how to segment audiences and personalize messaging across email, SMS, and in-app channels. Proficiency with marketing automation platforms, CRM systems, and A/B testing methodologies is essential, along with the ability to interpret data trends and translate them into actionable campaigns. Strong collaboration skills matter too, since this role often bridges marketing, product, and customer success teams. Employers seeking to hire a lifecycle marketing manager typically value curiosity, adaptability, and a customer-centric mindset above all.
Remote work for this role usually means full ownership of campaign calendars, cross-functional syncs conducted virtually, and performance metrics tracked through shared dashboards. Across the USA, hiring outlook remains strong as companies prioritize retention over pure acquisition, especially in subscription-based and SaaS industries. This shift has fueled a steady rise in lifecycle marketing vacancies, with many organizations offering flexible schedules and asynchronous collaboration to attract top talent regardless of location.
If you're ready to advance your career and make a measurable impact on customer engagement, now is the perfect moment to explore lifecycle marketing manager positions. Global Work AI connects skilled professionals with forward-thinking companies offering meaningful, remote-friendly opportunities. Take the next step and discover how your expertise can help brands build lasting customer relationships.
Trailborn Hotels & Resorts
Design and build email campaigns for brand and property newsletters, managing email marketing KPIs. Own the integrated brand marketing campaign calendar and track campaign performance.
remote, New York, NY, United StatesFull TimeDirector
Campfire
Own and execute lifecycle marketing strategy, developing programs across the customer journey. Build audience segmentation strategies and optimize automated multi-touch campaigns. Analyze funnel performance and define lifecycle KPIs to improve conversion and engagement.
remote (anywhere)Full TimeMiddle (2-4 years)
GitLab
Plan, run, and optimize prospect lifecycle programs, including automated nurture journeys and triggered emails. Own programs from intake to performance reviews, coordinating with various teams on messaging and audience requirements.
remote, United States$115k – $194k/yrFull TimeSenior (5+ years)
Davis Phinney Foundation
Develop and execute lifecycle communications strategies for fundraising campaigns, including messaging, content creation, and audience engagement. Lead donor stewardship communications and manage the Foundation's newsletter.
remote, United StatesFull TimeSenior (5+ years)
Jobgether
Lead the development and execution of consumer lifecycle marketing strategies. Build scalable, data-driven marketing journeys across the customer lifecycle, focusing on acquisition, onboarding, retention, and re-engagement.
remote, United States$84k – $97k/yrFull TimeSenior (5+ years)
Just Right Reader
Lead HubSpot management for the Marketing department, overseeing agency projects, timelines, and budgets. Develop and execute B2B lifecycle campaigns, manage workflows, emails, and reporting.
remote, United StatesFull TimeJunior (<2 years)
SQUIRE
Drive customer lifetime value and product adoption through lifecycle automation in Customer.io. Execute onboarding, cross-sell/upsell, churn reduction, and win-back programs. Manage programmatic Referral and Creator initiatives, including strategy, structure, and performance reporting.
remote, United States$145k – $165k/yrFull TimeSenior (5+ years)
Cars & Bids
Own all email marketing, including automated lifecycle flows, newsletters, and promotions. Map, build, and run buyer and seller journeys in HubSpot, creating segments based on user behavior.
remote, United StatesFull TimeMiddle (2-4 years)
CompTIA Human Resources
Develop and manage CompTIA's consumer lifecycle marketing strategy, including audience segmentation, targeting, and automated journeys. Oversee email campaign calendars, workflows, and post-campaign analysis.
remote, United States$84k – $97k/yrFull TimeSenior (5+ years)Jobgether
Develop and execute multichannel lifecycle marketing strategies, manage automated customer journeys, and create audience segments using behavioral data. Oversee marketing technology integrations, evaluate Salesforce and AI capabilities, and lead campaign experimentation.
remote, United States$90k – $110k/yrFull TimeLead / Manager
Exos
Lead the lifecycle marketing strategy and roadmap, focusing on member onboarding, activation, engagement, retention, and win-back. Build and manage campaigns in Iterable, including email, push notifications, and in-app messaging.
remote, United States$120k – $135k/yrFull TimeSenior (5+ years)
Madison Reed
Define and drive the lifecycle and retention strategy to enhance customer lifetime value and engagement. Lead the strategy for key revenue streams, including e-commerce and membership programs.
remote, United StatesFull TimeDirectorJobgether
Manage execution of multi-channel marketing campaigns to enhance user engagement and retention. Build automated customer journeys using Braze, develop audience segments, and deliver personalized communications.
remote, United States$65k – $85k/yrFull TimeJunior (<2 years)
Boulder Care
Own the full lifecycle of patient communications, managing pre-enrollment, retention, and re-engagement automations. Build and optimize campaigns, define KPIs, and elevate critical transactional communications.
remote, United States$140k – $155k/yrFull TimeSenior (5+ years)
Consensus Cloud Solutions
Lead customer lifecycle programs focusing on retention and re-engagement strategies. Develop multichannel marketing initiatives, optimize automated journeys, and manage integrations across platforms.
remote, United States$90k – $110k/yrFull TimeLead / Manager
XYPN
Develop and execute lifecycle marketing strategies for member onboarding, benefit activation, and retention. Design and manage automated campaigns across various channels, ensuring alignment with member communications.
remote, AZ, United States$80k – $108k/yrFull TimeMiddle (2-4 years)
Marek Health
Own and manage the email and SMS marketing program across three brands, including strategy, calendar, and cadence. Map the client lifecycle, manage automated touchpoints, and drive conversion at each stage.
remote, United States$85k – $95k/yrFull TimeSenior (5+ years)
Sword
Design, build, and execute multi-channel marketing campaigns across Email, Push, and In-App to drive user activation, engagement, retention, and monetization. Optimize user journeys and campaigns, track lifecycle KPIs, and collaborate with various teams to execute an integrated marketing calendar.
remote, United States$93k – $147k/yrFull TimeMiddle (2-4 years)
Rula
Lead the development and execution of multi-channel lifecycle strategies including email, SMS, and push notifications.
remote, United StatesFull TimeSenior (5+ years)
PDQ
Manage the end-to-end webinar program including planning, promotion, and follow-up. Build lifecycle events and campaigns to drive product adoption and cross-sell opportunities.
remote, AR, United StatesFull TimeMiddle (2-4 years)
Dave
Lead the Lifecycle & CRM function, managing lifecycle communications across onboarding, engagement, retention, and reactivation.
remote, United StatesFull TimeDirector
Breezeway
Own the pre-sale journey from lead to opportunity, optimizing the path and recycling closed-lost opportunities. Build and manage onboarding, adoption, and renewal programs using HubSpot and Appcues. Conduct A/B testing on marketing campaigns and measure pre-sale funnel reporting.
remote, AR, United StatesFull TimeSenior (5+ years)
Motive
Own strategy and optimization for revenue-facing lifecycle motions, including PLG and cross-sell. Identify customer growth opportunities and define journey strategy, messaging, and success measures. Collaborate with PMM, Product, and Sales on campaign execution and alignment.
remote, United States$89k – $127k/yrFull TimeMiddle (2-4 years)
Amplify
Design and implement Amplify's lifecycle program, including strategy development, tool selection, and campaign execution. Oversee customer journeys from quote to application, ensuring effective onboarding and retention strategies.
remote, United States$140k – $160k/yrFull TimeDirector
UNFOLD Agency
Support the strategy, setup, execution, optimization, and reporting of CRM programs. Map customer journeys, define objectives, and recommend segmentation strategies. Build and manage email and SMS campaigns within Customer.io, configure audiences, and troubleshoot issues.
remote, CA, United StatesFull TimeSenior (5+ years)
Optery, Inc.
Own the lifecycle marketing roadmap, mapping customer journeys and identifying opportunities. Build and launch automated campaigns in Customer.io, manage in-app messaging, and optimize mobile push notifications. Develop segmentation strategies and run A/B tests to measure performance.
remote, United States$80k – $90k/yrFull TimeSenior (5+ years)
1Password
Develop and execute lifecycle programs to enhance user activation and retention. Manage the Developer Hub to optimize conversion rates and improve website performance through A/B testing. Collaborate with Developer Relations to ensure effective event follow-ups and nurture plans.
remote, United States$133k – $186k/yrFull TimeSenior (5+ years)
NorthAB LLC
Design and execute multi-channel lifecycle campaigns across the customer journey, including onboarding and retention. Own segmentation and lifecycle stage definitions in HubSpot, ensuring smooth transitions between marketing, sales, and customer success.
remote, United States$61k – $83k/yrFull TimeMiddle (2-4 years)
PlanHub
Define user lifecycle journeys and activation milestones. Design and optimize HubSpot workflows for onboarding and retention. Manage lifecycle messaging and campaign execution, segmenting communications by trade and behavior.
remote, United States$105k – $120k/yrFull TimeSenior (5+ years)
Block
Develop and own global B2B lifecycle and email marketing strategies. Create personalized journeys for prospects and merchants, ensuring quick setup and transaction initiation. Analyze merchant insights to enhance engagement and retention, and implement churn prevention programs.
remote, United States$108k – $203k/yrFull TimeSenior (5+ years)
PrizePicks
Lead a team of data analysts focused on lifecycle, promotions, and CRM. Deliver data-driven insights to senior leadership and own measurement of promotional spend, including ROI and offer optimization.
remote, United States$190k – $210k/yrFull TimeLead / Manager
Shaw Scott, Inc.
Manage end-to-end execution of email marketing campaigns, including configuration and launch in Iterable. Conduct thorough QA, monitor performance, and run A/B tests to optimize campaigns.
remote, United States$101k – $121k/yrPart TimeMiddle (2-4 years)
Caribou Financial
Develop and execute the lifecycle strategy and customer communications journey across email, SMS, in-app messaging, and call scripting. Build segmentation frameworks based on user behavior and lifecycle stages.
remote, DC, United States$135k – $166k/yrFull TimeSenior (5+ years)
ChiroHD
Track revenue conversion from leads to closed deals, analyze funnel performance, and run experiments to improve metrics. Build and manage campaigns in HubSpot, including forms, workflows, and emails.
remote, United StatesFull TimeJunior (<2 years)
Parallels Inc
Own the lifecycle marketing strategy, including customer journeys from trial to renewal. Design automated, behavior-led customer journeys and develop lifecycle programs to improve conversion and retention.
remote, United StatesFull TimeSenior (5+ years)
Pearmill
Manage monthly email and SMS planning, build marketing calendars, and lead client meetings to review results. Write copy, build segments, QA campaigns, and optimize automated flows. Coordinate localized campaigns, manage design feedback, and run A/B tests to improve campaign performance.
remote, United StatesFull TimeMiddle (2-4 years)
Marrina Decisions
Manage global marketing campaigns for the Company for Startups Program, focusing on customer engagement through events, workshops, and nurture campaigns. Collaborate with internal teams and external agencies to develop and execute marketing strategies.
remote, CA, United States$70k – $120k/yrFull TimeSenior (5+ years)
Headway
Design and build triggered lifecycle journeys across email, SMS, push, and in-app messaging. Own segmentation end-to-end, validate event data, and QA campaign logic. Design and run A/B tests, measure incrementality, and build from a queue of campaign ideas.
remote, United States$105k – $155k/yrFull TimeSenior (5+ years)
Climate First Bank
Develop and execute CRM and lifecycle marketing strategies to enhance lead conversion, customer retention, and relationship growth. Map customer journeys, identify next best actions, and create targeted email, SMS, and engagement programs.
remote, FL, United States$130k/yrFull TimeSenior (5+ years)
charity: water
Own the donor retention, upgrade, and additional-gift strategy, managing automated lifecycle journeys and executing multichannel campaigns across email, SMS, paid media, and direct mail. Collaborate with teams to develop upgrade programs, reduce churn, and analyze campaign results.
remote, United States$88k – $94k/yrFull TimeMiddle (2-4 years)10,000,000+ more jobs available!
