Director - lifecycle marketing

We are looking for a strategic, commercially minded and highly proactive Director of Lifecycle Marketing to lead and evolve Madison Reed's customer lifecycle strategy. This leader will build a best-in-class retention and engagement engine that deepens customer relationships, drives incremental revenue and maximizes lifetime value across our DTC, Hair Color Bar and membership businesses.

This role goes well beyond managing the email and SMS calendar. You will think holistically about the customer journey and the broader business, identifying opportunities to acquire new customers, grow our owned marketing databases, increase engagement and create lasting loyalty. You will bring forward new ideas, challenge conventional approaches, and turn consumer insight into strategies that deliver measurable results.

This is an opportunity for a builder: someone energized by an evolving, high-growth company who can help establish the processes, tools, technology and team capabilities needed to scale. The ideal candidate is equally comfortable setting the strategic vision, rolling up their sleeves to execute, and leading a team through change and growth.

If you're excited by the opportunity to help disrupt a huge industry, improve the lives of thousands of women and build something meaningful alongside an incredibly talented team, this may be the role for you!

This role reports to the SVP of Integrated Marketing, is full time and remote. While remote, this role may travel up to 5% of the time.

The base salary range for this position is between xx and xx. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Responsibilities:

• Set the Strategic Vision and Drive Business Growth
• Drive Customer Acquisition and Database Growth
• Build Best-in-Class Customer Experiences and Retention Programs
• Innovate, Build and Scale
• Lead, Develop and Inspire a High-Performing Team
• Partner Across the Organization

Qualifications:

• 10 to 12+ years of marketing experience with deep expertise in CRM, lifecycle marketing and retention, ideally in a DTC or consumer business. Subscription or membership experience is a plus.
• Demonstrated ability to think strategically beyond channel execution, connecting lifecycle work to broader company objectives and commercial growth.
• Proven experience developing customer acquisition and database growth strategies across email and SMS.
• Strong commercial instincts and a track record of measurable improvement in acquisition, engagement, retention, repeat purchase and lifetime value.
• Entrepreneurial mindset with a bias toward action: someone who spots the opportunity, challenges conventional thinking, and carries an idea from concept through execution.
• Experience building and scaling lifecycle programs, teams, processes and technology inside a growing or changing organization.
• Exceptional ability to translate complex data and consumer insight into strategies and measurable results.
• Deep experience with ESP platforms, MarTech integrations, customer data and reporting dashboards.
• Proven track record of developing and coaching talent, and of being a player-coach who executes alongside the team rather than only directing it.
• Strong project management, prioritization and attention to detail, with the ability to move several initiatives forward at once in a fast-paced environment.
• Excellent cross-functional collaboration and communication skills, with the ability to influence leadership and build alignment across departments.

What Success Looks Like:

• A measurable increase in customer lifetime value, repeat purchase, retention and engagement.
• Sustained growth in our owned email and SMS databases, with quality and conversion potential, not just volume.
• Customer journeys that genuinely connect DTC, Hair Color Bars, wholesale and membership.
• A lifecycle marketing function with the processes, tools, technology and talent to scale.
• A culture of proactive thinking, experimentation and accountability that keeps finding new ways to grow the business.

Big on Benefits

The Perks? Glad you asked…

• Comprehensive Healthcare
• 100% Company Paid Short and Long Term Disability
• 401k Participation and Equity Grants
• Continuing Education Contributions
• HSA Employer Contributions and FSA Options
• Parental Leave Program
• Commuter Benefits
• Responsible Paid Time Off Program
• Complimentary Madison Reed Products + Discounts on Hair Color Bar Services
• Company sponsored events

But wait, there’s more…

We are Madison Reed. We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home.

We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed.

We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows.

Join us in our mission to live life colorfully and make personal care more personal.

Where applicable we comply with the Fair Chance Ordinance, and we will consider employment for qualified applicants with arrest and conviction records. All qualified applicants with arrest or conviction records will be considered for employment in accordance with the ordinance and state law. We value inclusion and access for all candidates, and we are pleased to provide reasonable accommodation as needed to complete the interview process. Please contact hiring@madison-reed.com to make a reasonable accommodation request. Requests must be submitted prior to your scheduled interview.

Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes.

Madison Reed is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.