Director of Marketing

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Liz Recchia

Compensation: $140,000 - $180,000 / year

Description

The Director of Marketing will be responsible for providing leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales.

Key Responsibilities

• Lead conception, development, and implementation of marketing plans
• Spearhead the strategic and tactical execution of campaigns
• Maintain a successful brand image among target audience
• Review latest marketing trends, strategies, and competitive landscape
• Analyze sales numbers to optimize future activity
• Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction
• Manage various members of marketing department, including copywriters, graphic designers, and analysts
• Coordinate with other departments to ensure internal efficiencies
• Act as primary liaison with marketing vendors

Skills, Knowledge & Expertise

• Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business
• Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales
• Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels
• Ability to prioritize and manage multiple tasks
• Strong organizational and time management skills
• Self-starter with detail-oriented work habits
• Ability to react to change productively and handle essential tasks as assigned
• Demonstrated resourcefulness and ability to take initiative in development and completion of projects
• Able and willing to continue professional development
• Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint

Job Benefits

See Birch careers page