Senior paid social strategist

About ZGM

Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time. If you are a creative thinker who is energized by results, we want to hear from you.

About the Role

The Senior Paid Social Strategist leads the strategy, execution, and performance of paid social campaigns across multiple clients, balancing strategic thinking with hands-on technical expertise. You will own your accounts end to end, translating data into actionable insights and driving measurable business impact with a high degree of autonomy. You will partner closely with Account and Project Management teams, mentor junior team members, and help improve the processes that keep our programs scalable. Success means consistently improving performance against client KPIs while communicating proactively and surfacing risks early.

What You’ll Do

• Own performance across multiple paid social accounts, ensuring alignment with client business goals and KPIs
• Develop and execute full-funnel paid social strategies focused on efficiency, scale, and conversion, and translate campaign data into clear, actionable insights
• Build and manage scalable campaign structures across platforms such as Meta and LinkedIn, leveraging advanced features like automated rules, experiments, and optimization tools
• Implement structured testing strategies across creative, audience, and bidding to continuously improve results
• Troubleshoot and resolve issues related to tracking, attribution, bidding strategies, and platform delivery
• Deliver clear, insight-driven reporting that connects performance to business outcomes and informs future strategy
• Build strong client relationships through proactive communication, strategic guidance, and confident, solutions-oriented recommendations
• Proactively identify performance risks and surface blockers early with clear mitigation plans
• Take full ownership of assigned accounts, managing multiple priorities and meeting deadlines without requiring senior intervention
• Contribute to scoping, planning, prioritization, documentation, and process improvements that increase scalability and consistency
• Mentor junior team members on execution, strategy, and platform best practices, and support a collaborative, high-performing team
• Identify opportunities for account growth and support the development of case studies, campaign narratives, and marketing materials

What You Bring

• 4–6 years of paid media experience, with agency experience preferred
• Proven experience managing paid social campaigns with measurable performance outcomes
• Strong analytical skills with the ability to translate data into actionable insights
• Hands-on experience with platforms such as Meta and LinkedIn
• Experience with testing strategies, attribution, and performance optimization

Nice to Have

• Experience in higher education and/or eCommerce verticals
• Platform certifications (Meta Blueprint, LinkedIn Marketing Labs, or equivalent)
• Experience with TikTok Ads, TikTok Shop, and social commerce

Who Thrives Here

You show up real, do the hard work with your team, and take ownership of your part without waiting to be asked. You are curious enough to challenge the default, honest enough to name what is not working, and grounded enough to work through the tough moments without losing sight of the bigger picture. You care about progress over perfection and bring both creative energy and strategic thinking to everything you do. If you are energized by results, invested in the work, and want to be part of something that is genuinely building toward something bigger, you will find your people here.

Benefits

ZGM offers a comprehensive benefits package designed to support you at work and beyond.

• Medical, dental, and vision coverage with multiple plan options
• HSA with company contribution for employees on a high-deductible health plan
• 401(k) with company match
• Paid time off, sick leave, and 11 paid holidays
• Volunteer day and your birthday off
• Monthly internet stipend
• Company-provided equipment
• Mental health resources
• Employee discount program through PerkSpot

Location

This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States and must currently reside in one of the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Massachusetts, Michigan, Nevada, North Carolina, New Jersey, New Hampshire, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, or Washington. At this time, we are only able to hire employees who reside in these states due to our current employment registrations.

Equal Opportunity

Zero Gravity Marketing is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.