Paid advertising strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Advertising Strategist based in United States.

This role is responsible for owning the execution, performance, and growth of paid advertising campaigns across a portfolio of clients. You’ll connect channel-level performance with broader business objectives, using data and strategic thinking to drive measurable outcomes. The position combines hands-on campaign management with proactive strategy, client communication, and cross-channel collaboration. You’ll work across leading paid media and social platforms while continuously identifying opportunities to improve performance. The role offers significant autonomy, with the expectation that you take ownership of your accounts, recommendations, and delivery. You’ll also use AI-enabled tools to improve workflows, accelerate analysis, and strengthen marketing decisions in a fast-growing environment.

Accountabilities:

• Own the end-to-end execution and performance of paid advertising campaigns across platforms such as Google, Microsoft/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and YouTube.
• Build and manage campaigns from initial setup through ongoing optimization, ensuring accurate and timely execution across assigned channels.
• Lead performance optimizations, including bid management, keyword research, ad copy development, targeting, budget allocation, and broader campaign strategy.
• Manage client budgets and proactively recommend budget adjustments based on performance, pacing, business priorities, and channel expertise.
• Conduct thorough quality assurance to minimize errors that could negatively affect client revenue or campaign performance.
• Proactively identify opportunities, risks, and strategic recommendations before they become client requests or account issues.
• Develop and maintain testing roadmaps, coordinate experiments, and ensure a consistent cadence of performance-driven testing.
• Monitor account performance closely, distinguishing normal fluctuations from material risks that require intervention or escalation.
• Own performance reporting and translate data into clear insights, business narratives, and actionable recommendations for clients and internal stakeholders.
• Maintain proactive internal communication around performance, strategy, deliverables, priorities, and action items, coordinating with Specialists where applicable.
• Provide regular client progress updates covering performance trends, insights, recommendations, and upcoming priorities.
• Apply a strong understanding of full-funnel marketing to connect paid media activity with broader business and customer acquisition objectives.
• Adapt campaign and channel strategies as market conditions, platforms, client priorities, and performance trends evolve.
• Use AI technologies and emerging tools to improve marketing processes, research, analysis, execution, and operational efficiency.

Requirements

• 2–3 years of digital marketing experience, including approximately 1–2 years in an agency environment.
• At least 2–3 years of hands-on experience managing two or more paid advertising channels.
• Practical experience with platforms such as Google Ads, Microsoft/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, or comparable paid advertising networks.
• Demonstrated experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, testing, and ongoing performance improvements.
• Strong understanding of full-funnel marketing and how paid media contributes to broader business objectives.
• Proficiency with Google Workspace and/or Microsoft Office tools.
• Working knowledge of Google Analytics and the ability to use data to identify trends and inform decisions.
• Strong written and verbal communication skills, with confidence presenting performance insights and recommendations to clients.
• Excellent organizational and project management abilities, with the discipline to manage multiple priorities and deliver consistently.
• Self-motivated and proactive, with a strong sense of ownership and the ability to work independently.
• Strong interpersonal skills and the ability to collaborate effectively with account leadership, Specialists, and cross-functional teams.
• Strong work ethic, adaptability, and willingness to learn quickly in a changing digital advertising landscape.
• Comfort using AI tools to support research, analysis, writing, automation, and other marketing workflows.
• Commitment to building long-term client and team relationships in a growth-oriented environment.

Benefits

• Competitive base salary plus commission opportunities.
• Flexible remote, in-office, or hybrid working arrangements.
• $50 monthly healthcare stipend.
• Unlimited time off.
• Company holidays plus two dedicated recharge days.
• Opportunities for professional growth and career development.
• Training and development programs designed to strengthen marketing and strategic capabilities.
• Access to AI-enabled tools and technology to support day-to-day work.
• Opportunities to work across diverse client accounts, industries, and paid advertising channels.
• Collaborative, people-focused environment that values diverse perspectives and experiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!

Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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