Dealer development & lifecycle manager

Essential Functions of the Job:

Dealer Lifecycle Management

• Manage the end-to-end dealer lifecycle, including onboarding, active performance oversight, and termination
• Oversee and continuously improve new dealer onboarding processes to ensure timely activation and alignment with company standards
• Monitor ongoing dealer performance and implement corrective actions or improvement plans as needed
• Coordinate dealer exit and termination processes in compliance with company policy and contractual obligations

Dealer Growth & Performance Strategy

• Develop and execute dealer growth strategies to increase sales volume, enhance dealer profitability, and expand territory penetration
• Project manage dealer expansion, including new account activation and underperforming dealer turnaround initiatives
• Project manage with inter departments and dealers to establish performance goals, track progress, and drive accountability against key metrics
• Leverage data insights to guide dealer development efforts and optimize network performance
• Assist in planning and coordinating dealer council meetings and other dealer engagement events
• Support preparation and execution of dealer meetings, ensuring alignment with business objectives and key priorities

Dealer Agreements & Compliance

• Manage dealer agreement creation, execution, and amendment processes
• Ensure accuracy, compliance, and alignment of dealer contracts with organizational requirements
• Maintain dealer records and documentation in accordance with internal standards

Dealer Excellence & Development Programs

• Maintain and facilitate the Dealer Excellence Program, ensuring consistent application across the dealer network
• Support dealer training initiatives, including tracking completion status and renewal requirements
• Coordinate across departments to ensure dealer programs, training, and tools are aligned with organizational strategy
• Act as a key liaison between dealers and internal teams to resolve issues and support growth objectives and key priorities

Qualifications

Position Summary:

The Dealer Development & Lifecycle Manager is responsible for managing the full dealer lifecycle and driving dealer network effectiveness through structured onboarding, performance management, and continuous improvement initiatives. This role ensures dealers meet organizational standards, remain compliant with contractual requirements and are positioned for sustained growth and profitability. The position partners cross-functionally with product, sales, and operations teams to align dealer strategy with broader business objectives, while maintaining accurate dealer data, communication channels, and development programs.