Web content specialist

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Functional Title: Web Content Specialist Job Title: Program Specialist V Agency: Health & Human Services Comm Department: MCS Strat Bus Oper Change Mgmt Posting Number: 20535 Closing Date: 09/09/2026 Posting Audience: Internal and External Occupational Category: Business and Financial Operations Salary Range: $4,523.16 - $7,253.83 Pay Frequency: Monthly Salary Group: TEXAS-B-21 Shift: Day Additional Shift: Telework: Travel: Up to 5% Regular/Temporary: Regular Full Time/Part Time: Full time FLSA Exempt/Non-Exempt: Nonexempt Facility Location: Job Location City: AUSTIN Job Location Address: 4601 W GUADALUPE ST Other Locations: MOS Codes: 16GX,60C0,611X,612X,63G0,641X,712X,86M0,8U000,OS,OSS,PERS,YN,YNS

Brief Job Description

The Texas Health and Human Services Commission (HHSC) Medicaid and CHIP Services (MCS) department seeks a highly qualified candidate to fill the role of Web Content Specialist. This position will play a critical role in ensuring that the Medicaid and CHIP webpages on the Texas HHS website follow federally mandated rules to improve stakeholder engagement with web content. The Web Content Specialist will work closely with the Strategic Communications Lead to complete quarterly updates across approximately 250 Medicaid and CHIP webpages, ensuring content, links, and naming conventions remain accurate, consistent and follow agency and federal guidelines. They will also work closely with the Web Experience Specialist to implement approved changes that will improve user experience.

The ideal candidate is thorough, proactive and enthusiastic. This role requires a confident coordinator who is detail-oriented, highly organized and committed to / driven by high standards. Success depends on the ability to build strong relationships across the division and operate comfortably across multiple web functions, including evaluating content to meet agency standards and coordinating with webpage owners to ensure timely updates to comply with federal rules.

The Web Content Specialist must develop a deep understanding of the federally mandated managed care access rules and identify edits for webpage owners’ reviews and approvals. Additionally, they must support the Change Management team’s process designed to ensure quarterly compliance across all webpages and cohesion when working with the HHS Communications team on content updates and webpage enhancements.

Essential Job Functions

• Conduct Quarterly Content Reviews – perform scheduled reviews of assigned Medicaid and CHIP webpages to ensure information is accurate, current, and compliant with federal standards. (35%)
• Coordinate with Subject Matter Experts and Webpage Owners – reach out to and collaborate with SMEs and webpage owners to verify content accuracy and secure necessary updates. (25%)
• Verify and Document Federal Compliance – assess each page against federal requirements and agency standards; document findings and resolve non-compliance issues. (15%)
• Update Content, Links, and Naming Conventions – make routine edits to text, links, and naming to maintain consistency and usability. (15%)
• Track changes and maintain records – record updates, approvals, and communication to ensure transparency and maintain federal compliance. (5%)
• Other duties as assigned (5%)

Knowledge Skills Abilities

Knowledge

• Knowledge in coordinating web content updates and publishing external communications
• Knowledge in web content standards including formatting standards, naming conventions, and general header/footer use
• Proficiency in web content writing, editing, basic link checking, content formatting, and version control
• Understanding of project management and ability to execute projects in a timely, effective manner
• Knowledge of general professional writing principles and standards
• Knowledge of Associated Press Stylebook
• Knowledge of libel, slander and copyright laws

Abilities

• Ability to follow processes related to web updates and other external communication platforms
• Quality-focused review of submissions for accuracy, compliance with federal mandates, and completeness before submitting to the Web Services team or issuing alerts
• Ability to clearly communicate, ensuring that time-sensitive deadlines are featured in submission emails, and clarifying requirements with MCS staff
• Competence in accurately documenting changes, approvals, and compliance status
• Ability to take initiative and independently manage webpage reviews and required updates, ensuring adherence to quarterly timelines
• Ability to identify areas of improvement to streamline and strengthen the federal compliance process to improve web transparency and access to information
• Ability to build relationships with business partners to achieve a greater understanding of different business functions and goals
• Ability to see hidden problems, looking beyond the obvious, and respond accordingly
• Ability to work in a demanding, fast-paced environment and meet targeted deadlines

Skills:

• Easily follows routine and provides ongoing support for completing external communications requests and quarterly web page audits
• Proficiency in prescriptive, cyclical work processes with consistency and accuracy
• Strong webpage writing and editing skills to ensure that content meets HHS style guide and federal mandates, and is accurate
• Exceptional attention to detail and strong organizational skills to manage and track updates on 250+ webpages, quarterly
• Clear written and verbal communication skills to coordinate with subject matter experts and content owners
• Timely and responsive communication
• A proven track record for superb written and oral communications; excellent proofreading and editing skills, and a passion for creating relevant content aligned with business objectives and strategies
• A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously, sometimes under pressure and often with tight deadlines

Registrations, Licensure Requirements, or Certifications

N/A

Initial Selection Criteria

Graduation from an accredited four-year college or university with major coursework in digital communications, English, journalism, marketing, communications, or a closely related field.

Minimum of three years’ experience in a communication-related job. Web content experience preferred.

Additional Information

N/A Review our Tips for Success when applying for jobs at DFPS, DSHS and HHSC.

Active Duty, Military, Reservists, Guardsmen, and Veterans: Military occupation(s) that relate to the initial selection criteria and registration or licensure requirements for this position may include, but not limited to those listed in this posting. All active-duty military, reservists, guardsmen, and veterans are encouraged to apply if qualified to fill this position. For more information please see the Texas State Auditor’s Job Descriptions, Military Crosswalk and Military Crosswalk Guide at Texas State Auditor's Office - Job Descriptions.

ADA Accommodations: In compliance with the Americans with Disabilities Act (ADA), HHSC and DSHS agencies will provide reasonable accommodation during the hiring and selection process for qualified individuals with a disability. If you need assistance completing the on-line application, contact the HHS Employee Service Center at 1-888-894-4747. If you are contacted for an interview and need accommodation to participate in the interview process, please notify the person scheduling the interview.

Pre-Employment Checks and Work Eligibility: Depending on the program area and position requirements, applicants selected for hire may be required to pass background and other due diligence checks.

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Telework Disclaimer: This position may be eligible for telework. Please note, all HHS positions are subject to state and agency telework policies in addition to the discretion of the direct supervisor and business needs.