Vp, product management and marketing

Apply Job Type Full-time

Description

Key Responsibilities:

• Product Strategy & Management
  • Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g., pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
  • Drive innovation by identifying market trends, customer needs, and emerging technologies.
  • Oversee product development processes, ensuring timely delivery, quality, and profitability.
  • Establish pricing strategies and value propositions aligned with market positioning and margin targets.
• Portfolio Management
  • Optimize the product portfolio to balance growth, profitability, and operational efficiency.
  • Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
  • Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
  • Lead new product introduction processes and stage-gate governance.
• Marketing & Commercial Strategy
  • Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
  • Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
  • Lead branding, digital marketing, trade shows, and customer-facing campaigns.
  • Collaborate with sales leadership to enable effective selling tools, messaging, and training.
• Leadership & Cross-Functional Collaboration
  • Build and lead high-performing teams across product management, marketing, and portfolio strategy.
  • Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
  • Foster a customer-centric and innovation-driven culture.
• Financial & Performance Management
  • Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
  • Develop and track KPIs related to product success, market share, and marketing effectiveness.
  • Support annual planning, forecasting, and long-term strategic planning.
  • Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

Requirements

Qualifications:

• Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
• 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
• Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
• Demonstrated ability to lead cross-functional initiatives from concept to launch.
• Strong business acumen, financial orientation, and customer-facing leadership skills.
• Experience managing teams and driving enterprise-level change.