About Conduit

Conduit is building the rails that power the next generation of cross-border fintech. Our global USD account infrastructure and payment API are used by fintechs, embedded finance platforms, and financial institutions moving money across LatAm, Africa, and beyond. We believe in a world of fair economic opportunity, where global commerce can flourish through the frictionless exchange of value. Our first steps toward that vision are enabling drastically faster, cheaper, and more reliable financial services infrastructure — and we're backed by investors who share that conviction, including Dragonfly, Circle, and Coinbase. We're here to build, and we mean that. We empower our team to act like founders, make bold decisions, and deliver outsized outcomes. If you're energized by hard problems, big markets, and real ownership over your work, you'll fit right in.

Role Overview

We're scaling fast, have demonstrated product-market fit, and are ready to pour more fuel to the fire — accelerating the pipeline, brand awareness, and purchase intent we've started to build. This is a role for someone who is energized about building our marketing playbook from the ground up; not merely execute on pre-defined initiatives.

As VP of Marketing, you will own marketing as a company-wide function at Conduit — setting vision and strategy, building and leading a team, and serving as the executive voice for brand, demand generation, and go-to-market strategy. You'll report directly to executive leadership and partner with the Sales and Product orgs to align marketing investment with company priorities.

What You'll Do

• Set marketing vision and strategy — define the multi-year marketing strategy and roadmap, aligning brand, demand generation, and GTM investment with company-wide goals.
• Build and lead the marketing team — hire, develop, and manage a high-performing marketing organization as Conduit scales.
• Own demand generation and pipeline outcomes — build and scale programs that produce qualified pipeline, with accountability for pipeline targets at the executive level.
• Build category-defining brand equity — shape Conduit's positioning and narrative in the market, establishing the company as a category leader in cross-border fintech infrastructure.
• Direct multi-channel strategy — set direction across digital, content, and physical/event channels, and ensure the team executes against it with rigor.
• Serve as an executive partner to sales and product — sit at the leadership table, aligning marketing strategy with sales targets and product launches.
• Own marketing performance and reporting — establish KPIs and reporting cadences for the executive team and board, tying marketing spend directly to pipeline and revenue outcomes.

Qualifications

• 8+ years in marketing leadership, including experience building and leading teams, ideally in fintech, payments, or B2B tech.
• Track record of scaling a marketing function — experience building marketing from an early stage into a mature, high-performing organization.
• Executive-level GTM fluency — deep experience aligning marketing strategy with sales and product at the leadership level, including pipeline and revenue accountability.
• Brand-building expertise — a track record of shaping category positioning and narrative in a competitive market.
• People leadership — proven ability to hire, coach, and scale a marketing team.
• Builder mentality — comfortable operating with a high degree of autonomy and ambiguity, building strategy and infrastructure where none exists yet.
• Bonus: Experience marketing in stablecoins, banking-as-a-service, or emerging financial infrastructure.

Why Conduit

Conduit is building the infrastructure layer for the next generation of global payments. We're looking for a marketing leader who can help translate that momentum into brand awareness and qualified demand — someone who wants to lead a marketing function from the ground up in a market that's moving fast. If that's you, let's talk.