Vice president, public relations (digital health/medtech)

Vice Presidents of Health, Digital Innovation at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for the world's most innovative medtech, digital health, and health technology brands. They oversee a portfolio of complex, high-value digital health accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results at the intersection of technology and healthcare. This role represents a leadership opportunity for strategic, hands-on communications professionals with 10+ years of agency experience and deep, hands-on fluency in medtech and digital health, spanning connected care, health IT, AI-enabled diagnostics, remote patient monitoring, wearables, and health technology platforms.

Vice Presidents mentor teams, contribute to thought leadership on digital health innovation, and play an important role in new business development, talent growth, and the continued evolution of Highwire's Digital Innovation offering within Health.

Key Responsibilities

Practice & Client Leadership

• Serve as lead for a portfolio of key digital innovation health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across medtech, medical devices, diagnostics, digital health platforms, health IT, connected care, remote patient monitoring, AI/ML-enabled health solutions, and health technology innovation.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership for digital health and medtech innovators in a highly regulated, fast-evolving space.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and technology-to-story narratives.
• Guide teams in translating complex clinical, engineering, and health technology concepts into clear, compelling, and business-relevant stories for executive, clinical, patient, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs tied to digital health innovation.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.

Media, Thought Leadership & Market Influence

• Contribute to Highwire's point of view on digital health and medtech trends, including AI in healthcare, interoperability, health data and cybersecurity, regulatory developments (FDA digital health/SaMD pathways), and market shifts in health technology.
• Maintain and deepen relationships with top-tier health tech, digital health, medtech trade, business, and policy media, as well as analysts and key industry influencers.
• Oversee thought leadership programs grounded in product innovation, clinical validation, health technology research, and data-driven insights.
• Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for CTOs, CMOs, Chief Medical/Digital Officers, and other digital health executives.
• Support integrated amplification strategies across earned, owned, and social channels to extend the reach of product launches, clinical/technology milestones, and executive commentary.
• Represent Highwire and its clients at major digital health and medtech industry events (e.g., HIMSS, HLTH, ViVE, CES Digital Health, and relevant medtech/health IT forums).

Agency Operations, Leadership & Growth

• Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
• Support team growth through recruitment, coaching, performance management, and professional development.
• Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations focused on the digital health and medtech space.
• Partner with agency leadership and peers to support Highwire's Digital Innovation go-to-market efforts within the Health practice.
• Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary digital health research and insights.
• Champion Highwire's culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm's commitment to DIBs (Diversity, Inclusion & Belonging).

Success Factors

• 10+ years of PR or strategic communications experience, with significant agency leadership experience (required)
• Required: Deep, direct experience leading communications for medtech and digital health companies, including medical devices, diagnostics, digital health platforms, health IT, or connected health technology
• Proven success owning and scaling integrated communications programs for complex, high-growth digital health and medtech clients
• Strong command of the health tech and medtech media landscape, analyst community, and industry influencers covering digital health innovation
• Solid understanding of the regulatory and compliance environment governing digital health and medtech communications, including FDA digital health/SaMD pathways, FTC, HIPAA, and relevant industry codes
• Exceptional strategic writing, editing, and storytelling capabilities, with the ability to translate complex technology and clinical concepts into narrative
• Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement at technology and health companies
• Track record of building, mentoring, and retaining high-performing teams
• Strong business acumen, including experience with forecasting, resourcing, and revenue growth
• Experience supporting and winning new business in a competitive agency environment
• Confident, collaborative, and decisive leader with a passion for digital health innovation and improving patient outcomes through technology
• Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities

The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth.

#LI-Remote

About Highwire

Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.

At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.

Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion, Always Fierce Distinction. We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact. Highwire. Above all.

Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer: Competitive salary with merit-based opportunities for growth, Flexible hybrid work model tailored to your schedule and lifestyle, Generous vacation policy, including extended summer and winter breaks, Early log-off on Fridays through our Empower Hours program, 401(k) plan with employer matching, Comprehensive medical, dental, and vision coverage, plus FSA options, Paid parental leave benefits, Commuter benefits, Annual Growth Mindset stipend for books, events, or learning experiences, Monthly technology reimbursement, Wellness benefit program for mental and physical health, 501c3 donation matching program, Mentorship and ongoing professional development opportunities, Monthly recognition and team celebrations, Employee referral and new business referral bonuses, Quarterly Highwire events and team gatherings, Dog-friendly office environment, A supportive, inclusive, and collaborative workplace where you can grow and do your best work.

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live. Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week. Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.. Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation. Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!