Sr. manager, partner marketing

About the role:

You've spent your career either inside a hyperscaler's partner marketing team or at a small ISV trying to break into one. You know how the hub marketing engines actually work — the chapter meetings, the partner program newsletters, the startup accelerator tracks, the “partner of the month” features. And you know that most companies trying to use those channels do it wrong: they pitch product instead of building relationships, they treat each hyperscaler as a one-off instead of a system, and they have no idea why some ISVs get featured in every Microsoft newsletter while others can't get a meeting. This is the job where you get to use that knowledge at scale. WorkSpan helps 400,000 Microsoft partners, 150,000 AWS partners, and 100,000 Google partners run their co-sell motions. We're launching WorkSpan Partner Desk — a PLG product targeting the long tail of partner managers (often part-time, often a founder, often one person managing the whole hyperscaler relationship). To win them, we need to be inside the hub marketing engines: featured in chapter newsletters, listed in partner program directories, mentioned in startup onboarding, present at partner ecosystem events. That's your job.

Key Responsibilities:

• Hyperscaler Partner Program Marketing: Get WorkSpan featured in Microsoft chapter newsletters, AWS partner program communications, and Google Cloud partner outreach from day one across all three. Maintain working relationships with partner program marketing leads at each hyperscaler, building the cadence that keeps WorkSpan top-of-mind. Submit WorkSpan to startup programs, accelerator tracks, partner-of-the-month features, and any other "two-partner marketing" surface where the hyperscaler markets to its partners on our behalf.
• Community Distribution: Partner with Vince (WorkSpan's Microsoft ecosystem network node) and equivalent voices at AWS and Google to design and execute community-marketing plays. Build referral and virality loops where existing WorkSpan customers introduce other partners in their community. Identify and seed the influencers inside hyperscaler partner communities who can move the market.
• Joint Campaign Execution: Run joint campaigns where WorkSpan is the operational layer behind a hyperscaler's partner ecosystem GTM. Coordinate with each hyperscaler's partner marketing team to align promotion cadence to theirs — Microsoft FY rhythm, AWS re:Invent/Summit cycle, Google Cloud Next. Co-author "WorkSpan + Hyperscaler X" assets: one-pagers, demo videos, and "how to win your first 10 customers" content for chapter meetings.
• Acquisition Metrics & Channel Reporting: Own the acquisition funnel from hyperscaler channels — newsletter mentions, partner program directory placements, chapter-meeting feature counts, and accelerator-cohort onboardings. Report channel-by-channel performance and continuously rebalance investment toward what's working. Partner with the AI PLG Director on the conversion side, with a primary focus on filling the top of the funnel from hyperscaler distribution.

Qualifications:

7+ years in partner marketing at a B2B SaaS company that sells through Microsoft, AWS, or Google channels. You have direct working relationships with partner program leaders at one or more hyperscalers — you can name them. You've gotten your previous company featured in hyperscaler newsletters, chapter meetings, or startup programs, and you can describe exactly how. You understand "two-partner marketing" as a discipline, not just a phrase. You're scrappy and biased toward distribution over content production. Bonus if you've worked across all three major hyperscalers.