Sr. ads product marketing manager

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At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here.

We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising.

What you'll do:

• Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape.
• Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development.
• Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively.
• Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies.
• Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes.

What we're looking for:

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience.
• 6+ years of experience in product marketing, ads marketing or a related field.
• Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization.
• Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows.
• Experience developing and executing go-to-market strategies across multiple stakeholder groups.
• Experience leading cross-functional workstreams independently, with comfort navigating ambiguity.
• Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners.
• A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies.

Relocation Statement: This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement: We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

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