Social Media Manager

Client Overview

Our client owns a boutique travel agency with over 25 years of experience, specializing in:

• Destination Weddings
• Honeymoons
• Romance Travel
• Caribbean Travel
• Mexico Travel

The business is currently undergoing a complete website redesign and rebranding. The Social Media Manager will play a key role in establishing and growing the company's online presence once the new website launches. This is a long-term opportunity with room to expand responsibilities as the business grows.

Position Summary

We are looking for an experienced, creative, and proactive Social Media Manager who can oversee and manage the client's social media presence from strategy through execution. The ideal candidate is someone who can work independently, suggest ideas, create engaging content, design graphics, schedule posts, and help establish a professional online brand while collaborating closely with the client. Initially, the workload will be light as the client prefers to start small, with approximately 10 hours per week, and increase responsibilities over time.

Key Responsibilities

Social Media Strategy

• Develop a customized social media strategy aligned with the client's business goals.
• Recommend the best platforms for the travel niche.
• Create a content roadmap and posting calendar.
• Identify opportunities to increase engagement and brand awareness.
• Suggest social media campaigns and promotional ideas.

Social Media Management

Manage and oversee business social media accounts, including but not limited to:

• Facebook Business Page
• Instagram
• Pinterest (if applicable)
• Other recommended platforms

Responsibilities include:

• Publishing scheduled content
• Monitoring page appearance
• Maintaining consistent branding
• Ensuring all profiles are updated
• Maintaining brand voice

Content Creation

Create engaging content such as:

• Travel inspiration
• Destination spotlights
• Honeymoon ideas
• Wedding venue features
• Resort highlights
• Travel tips
• Client testimonials
• Promotional posts
• Seasonal campaigns

The client will provide available assets when possible (photos, supplier materials, videos, logos), but the VA should also be able to:

• Design graphics from scratch
• Source royalty-free supporting visuals where appropriate
• Recommend content ideas
• Repurpose existing materials into engaging posts

Graphic Design

Create visually appealing graphics including:

• Social media posts
• Carousels
• Promotional banners
• Stories
• Cover images
• Seasonal graphics

Maintain consistent branding using the company's updated logo and branding guidelines.

Content Scheduling

Plan and schedule posts. Initial posting schedule:

• 2 posts per week
• May increase to 3 posts weekly as the business grows.

The client specifically does not require daily posting.

Collaboration

Work closely with the client by:

• Presenting content ideas
• Providing recommendations
• Explaining strategies
• Helping the client understand social media best practices
• Offering guidance on useful marketing tools

The client values collaboration and welcomes professional recommendations.

Approval Process

All content must be submitted to the client for approval prior to publishing. No posts should be published without approval during the initial phase.

Performance Monitoring

Track and report on:

• Engagement
• Reach
• Audience growth
• Best-performing posts
• Recommendations for improvement

Provide regular reports with actionable insights.

Industry Research

Stay informed about:

• Social media trends
• Travel industry trends
• Destination wedding trends
• Honeymoon travel
• Caribbean and Mexico travel markets
• Platform updates and best practices

Future Growth

As the business expands, responsibilities may grow to include:

• Blog content coordination
• Content writing
• Campaign planning
• Email marketing support
• Additional marketing initiatives

Required Skills

• Social Media Management
• Content Planning
• Graphic Design
• Copywriting
• Branding
• Social Media Strategy
• Facebook Business Manager
• Instagram Management
• Content Scheduling
• Basic Analytics
• Strong Written English
• Excellent Communication Skills
• Creativity
• Organization
• Time Management

Preferred Skills

Experience within:

• Travel Industry
• Tourism
• Destination Weddings
• Honeymoon Travel
• Luxury Travel
• Caribbean Destinations
• Mexico Travel

Knowledge of travel suppliers and destination marketing is highly preferred. As well as the following social media platforms:

• Social Media Management
• Manage and oversee business social media accounts, including but not limited to:
• Facebook Business Page
• Instagram
• Pinterest (if applicable)
• Other recommended platforms such as YouTube/ TikTok/ Reels and Snapchat

Preferred Tools

Experience with some or all of the following is preferred:

• Canva
• Meta Business Suite
• Buffer
• Hootsuite
• Later
• Metricool
• Adobe Express
• Google Workspace
• ChatGPT or AI writing tools (for content ideation)
• Basic photo editing software

The client is also looking for recommendations on scheduling and management tools and values a VA who can introduce efficient solutions.

Personal Qualities

The ideal VA should be:

• Honest
• Dependable
• Consistent
• Patient
• Proactive
• Creative
• Collaborative
• Detail-oriented
• Trustworthy
• Willing to grow high value on longevity and wants someone who can become a trusted partner rather than a short-term freelancer with the business
• Excited about the travel industry
• Long-term minded

The client places a high value on longevity and wants someone who can become a trusted partner rather than a short-term freelancer.

Working Arrangement

Remote, approximately 10 hours per week initially (agency minimum), long-term engagement, flexible schedule, ongoing collaboration, potential for increased hours as the business grows.

Important Client Notes

Current Priorities

Website redesign is underway with another provider. Social media support will begin after or alongside the website launch. Initial target start date is September–October, depending on website completion and personal family commitments.

Business Goals

Build a stronger online presence, increase brand awareness, generate new travel inquiries, support SEO efforts through social media, position Beach Travel as a trusted expert in destination weddings, honeymoons, and Caribbean/Mexico travel.

Client Preferences

Wants to start small and scale gradually, values recommendations and strategic guidance, wants someone who can think independently, prefers a VA with travel industry experience, wants all posts approved before publishing, wants assistance selecting the right social media management tools, will provide business assets and social media access, open to signing NDAs for confidentiality.

Future Hiring Plans

Potential future roles may include content writer, blog writer, marketing support. However, the immediate priority is hiring one outstanding Social Media Manager.

Suggested Candidate Profile

Candidates should ideally have:

• 2–5+ years of social media management experience.
• Experience supporting small businesses.
• A strong portfolio showcasing travel, hospitality, lifestyle, or related brands.
• Excellent English.
• The ability to create graphics and captions independently.
• Confidence in making recommendations rather than waiting for instructions.