Social media manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.

#LI-BB1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $78,600 - $102,200
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

This role can be remote.

Position Summary:

The Manager, Social Media is responsible for end-to-end oversight, governance, and execution of social media activities across all brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.

Key Responsibilities:

• Social Media Governance & Oversight
• Legal & Regulatory Review
• Content Review, Scheduling & Posting
• Social Listening, Monitoring & Engagement
• Front-Line Team Enablement & Communication
• Escalation Management & Risk Mitigation
• Cross-Functional Collaboration

Leadership Competencies:

• Situational Adaptability
• Drives Engagement
• Ensures Accountability
• Manages Complexity

Education and Work History:

• Bachelor’s degree or equivalent experience
• Experience in Social Media Management or Consumer Relations
• Strong knowledge of social media platforms and engagement strategies
• Experience working with legal/compliance review processes
• Proven ability to manage high-volume, fast-paced environments
• Strong written communication and brand voice management skills
• Experience working with agencies and cross-functional teams

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.