Social media & content marketing manager

We are a rapidly growing, early-stage consumer tech company building products designed to surface what people actually think, not the curated, performative version of opinions that floods most social feeds. We are a new social app for finding out what people really think. Through questions, predictions, and anonymous answers, users can test their read of the room, compare themselves to others, and see where people actually stand on everyday opinions, dilemmas, and debates.

This is a small team with strong conviction and a product that is genuinely different from anything in the market. The person in this role will have direct access to leadership and real ownership over how we show up publicly.

About the Role

We need to build an audience. The product has a strong concept and a compelling story, but right now, most of the world hasn't heard it yet. This role exists to change that. You will own our social media presence across TikTok, Instagram, and other key channels. Your job is to keep our owned channels active, coherent, and learning each week by packaging questions, results, product moments, community reactions, and approved UGC into social-native content.

You’ll manage the content calendar, write and package posts, coordinate assets, track performance, and identify what our audience is responding to. You’ll also work closely with our UGC Manager, who owns creator strategy and creator relationships, to make sure learnings flow between UGC and company's owned channels.

Beyond content creation, you'll work directly with leadership to build the infrastructure behind the content: workflows, templates, scheduling systems, and AI-assisted processes that make the machine run without everything falling apart when someone is unavailable.

This is not a "post three times a week and report metrics" role. This is an operating role for someone who can help build a repeatable social content system while still moving quickly and testing often.

Key Responsibilities

Social Media Execution

• Own and manage day-to-day content across TikTok and Instagram (additional platforms as needed)
• Build and maintain our content calendar
• Package questions, results, screenshots, product moments, and social dilemmas into TikTok/Instagram-native content.
• Repurpose approved UGC, founder clips, podcast clips, and other assets into owned social posts where relevant.
• Stay current on trends, formats, sounds, memes, and platform behaviors, and identify which ones are relevant for the company.
• Monitor comments, saves, shares, DMs, and audience reactions to understand what is resonating.

Content Creation

• Create and/or coordinate short-form social content, including Reels, TikToks, question/result posts, product explainers, repurposed UGC, and clips from founder, podcast, or other source material.
• Create lightweight visual assets, templates, captions, and social posts using tools like Canva, CapCut, Figma, or equivalent.
• Develop a consistent visual and tonal identity across all channels that reflects the brand's voice.

UGC Collaboration

• Liaise with the UGC Manager to stay aligned on current creator angles, campaign priorities, and content tests.
• Repurpose approved UGC for company's owned TikTok and Instagram where relevant.
• Share learnings from company's owned channels with the UGC Manager, including which hooks, topics, questions, formats, and CTAs are performing best.
• Monitor comments, DMs, saves, shares, and audience reactions to identify useful community feedback that could inform future UGC briefs.
• Communicate relevant platform trends, formats, sounds, memes, and audience behaviors that may be useful for UGC creators.
• Flag recurring audience questions, objections, confusion points, or language that creators could address in future content.
• Help ensure UGC used on company's owned channels feels consistent with the broader brand, product narrative, and current social learnings.
• Coordinate timing and posting of approved UGC across owned channels.

Workflow & Systems Building

• Build and maintain a content calendar that creates structure without killing spontaneity.
• Develop repeatable content templates and production workflows so content creation is efficient, not chaotic.
• Identify and implement AI tools that improve content quality, ideation speed, or production time.
• Document processes so the team can scale without losing quality.

Strategy & Collaboration

• Contribute to broader content marketing strategy, not just execution.
• Bring ideas to the table — new content formats, partnership concepts, community engagement plays.
• Work directly with co-founders to align content with product launches, company milestones, and growth initiatives.

2–4 years of hands-on social media or digital content experience, with a portfolio to show for it. Deep, native familiarity with TikTok and Instagram — you understand how the platforms and algorithms actually work, not just how to use them. Strong judgment for short-form social content, including hooks, pacing, captions, visual packaging, and platform-native formats. Strong copywriting skills — you can write captions, scripts, and short-form content that is punchy, clear, and on-brand. Comfortable tracking basic content performance and turning learnings into next steps. Proficiency in graphic design tools (Canva or Figma is preferred, for basic formatting, captioning, adding/removing branded graphics etc). Comfort with short-form video production, including creating simple edits, coordinating edits, and giving feedback on social assets. (Capcut is the preferred tool). Highly organized with the ability to manage multiple projects, deadlines, and content streams simultaneously. Self-directed and comfortable working in an early-stage environment where not everything is defined yet.

Hireframe provides nearshore and offshore staffing solutions, operating as a remote-first organization with team members located in the United States, Mexico, and the Philippines. Our robust benefits package includes:

• Permanent remote work flexibility
• Paid Time Off
• Health Maintenance Organization (HMO) coverage
• Annual performance bonuses
• Dedicated coaches offer an extra channel of support and skill-building
• Opportunities for professional growth

At Hireframe, we cultivate a supportive environment that fosters professional development and success, ensuring our team members thrive in their careers.

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Visit our website: www.hireframe.com

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