Social engagement specialist

The Social Engagement Specialist is responsible for driving organic traffic and customer engagement through effective social media marketing. This role requires a strong understanding of content optimization (copy, imagery, hashtags) and the ability to adapt to fast-paced environments and shifting priorities from Retail Ready Social Submissions. The specialist will contribute to developing engaging social marketing that aligns with client brand strategies, demonstrating a proactive and adaptable approach to new technologies and trends.

Essential Responsibilities:

• Craft accompanying copy including relevant hashtags for client-submitted content via Retail Ready Social Submission Platform. Deploy to various client social profiles utilizing Agorapulse.
• Ensure content submitted by client is scheduled within 1 business day.
• Serves as a resource for the team, stays informed of current client & manufacturer branding, campaigns, and goals, and assists in the coordination of necessary content.
• Adhere to Stream’s 1-hour response, 24-hour resolution policy.
• Check scheduled posts for error-free deployment.
• Ensure projects are delivered on time and in line with the clients’ brands & expectations.
• Keep Retail Ready Social Submission Platform organized and updated as posts are scheduled.
• Utilizes bulk import to schedule organic social calendars a quarter at a time.
• Ensures client preferred hashtags and brand elements are carried through in post copy.
• Image sourcing via AEM to accompany calendars.
• Take direction and feedback from Creative Leadership team.
• Proficient in Facebook Business Manager.
• Monitor direct messages and comments across various social media platforms with a professional customer-service attentiveness.
• Closely monitor and analyze social media analytics to identify trends, measure campaign performance, and inform strategic adjustments.

Qualifications:

• Bachelor’s degree or certificate in social media, graphic design, or related creative discipline.
• 2+ years related work experience.
• Proficient in Microsoft Office products.

Skills & Experience:

• Detail-oriented with strong organizational and project management skills, able to work well under deadlines.
• Proficient in Adobe (Creative Cloud).
• Color correction, cropping, adding brand elements, callouts, etc.
• Highly proficient in Agorapulse.
• Adobe Experience Manager Assets (AEM) knowledge and utilization.
• Works well under deadlines and delivers requests on time.
• A team player who possesses strong communication and time management skills.
• Adhere to proofing processes and all Stream procedures.
• Understanding of automotive marketing, brand guidelines, and OEM compliance.