Senior product manager

Choice Hotels is evolving how we build, deliver, and scale solutions through a shift to a Product Operating Model (POM), a company-wide transformation focused on delivering real customer and business outcomes. We are building cross-functional product teams empowered to drive outcomes for our guests, franchisees, owners, and associates — and we're looking for talented product professionals who are passionate at solving meaningful problems end-to-end. This transformation represents a unique opportunity to help shape how one of the world's leading lodging franchisors innovates and grows.

As we stand up and scale these teams, we anticipate opening a variety of Product Management roles across multiple domains. If you're energized by solving complex problems, we encourage you to #MakeItYourChoice by submitting your application to our talent pipeline to be considered as roles become available.

Upcoming Opportunity - Senior Product Manager

The Senior Product Manager takes on the hardest product problems in the business — the ones with real cross-functional impact, messy trade-offs, and no clean answers at the start. This is a senior individual contributor role with influence that reaches beyond a single squad or feature set. Your work will shape product decisions that inspire our customers and drive value to Choice. You’ll be expected to bring clarity to ambiguity, connect product decisions to business outcomes, and make calls that affect overall product strategy, customer experience, revenue, and cost. This is not a coordination role. It is not a people management role. Your impact comes from the quality of your thinking, the sharpness of your judgment, and the standard you set for how product work gets done.

What You’ll Do

• Own discovery and delivery for highly complex product problems that cut across teams, systems, and customer journeys. These are the kinds of problems where the real issue is not obvious, the solution space is wide open, and the trade-offs are real.
• Contribute directly to product strategy. Your ground-level customer knowledge and business understanding surface opportunities and risks that aren't visible from a leadership vantage point. You don't wait to be asked for strategic input - you earn a seat through the quality of your insight and the track record of your judgment.
• Turn ambiguity into decisions. You’ll use customer research, data analysis, prototyping, and experimentation to figure out what matters, what does not, and what needs to happen next. Go deep enough to surface the answers other people miss. You won’t just validate ideas — you’ll challenge assumptions, reframe problems, and uncover the questions the business should have been asking all along.
• Connect the dots across product, engineering, design, operations, and commercial teams. You’ll spot dependencies, overlap, and missed opportunities that individual teams are too close to see.
• Bring a clear business lens to product work. You’ll make recommendations that reflect customer need, product viability, delivery cost, and broader business impact.
• Partner with business unit leaders and subject matter experts to shape priorities, clarify direction, and pressure-test strategy.
• Raise the bar for product practice. The quality of your discovery - how you frame problems, design experiments, interpret data, and make judgment calls on value and viability - sets the standard for the PM function. Other PMs get better by watching how you work. You set the standard for what 'good' looks like without needing the title to enforce it.
• Mentor PMs informally - pairing on tough discovery problems, giving candid feedback on how they're framing value and viability, helping them sharpen their customer insight and business acumen. You lead by example, not by authority.

What We’re Looking For

You’ve solved genuinely hard product problems and can explain the mess, not just the outcome. You’ve made consequential product decisions that affected business performance, and you understand the trade-offs behind them. You’re comfortable working with incomplete information and still making a call. You know how to do strong discovery. Not in a “talk to a customer and call it a day” way — in a real, disciplined, structured way. You can use data without hiding behind it. You know when the numbers help, when they mislead, and when you need to go back to the source. You have enough technical depth to work meaningfully with engineering on architecture, platform constraints, and delivery trade-offs. You understand how product decisions tie back to business unit goals, customer outcomes, and longer-term strategy. You’ve built enough judgment that people trust your recommendations, even when the answer is uncomfortable.

This Isn’t the Right Fit If...

If you want to spend most of your time coordinating across teams, reviewing other people’s work, or staying one step removed from the actual problem, this role will feel rough. If your seniority has moved you away from hands-on product work, this is probably not the right job. We need someone who still likes getting into the weeds, pressure-testing the problem, and making the hard calls. And this is not a people leadership role. If your goal is to lead through managing a team of PMs, that is a different path. If your background does not map perfectly to every line above but this still sounds like you, we would still like to hear from you.

SALARY RANGE:

The salary range for this position is $151,000 to $178,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP). Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide.

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees.

At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations: North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice’s Cultural Values

• Welcome and Respect Everyone
• Be Bold
• Be Quick
• Listen
• Be Curious
• Show Integrity

Choice’s Leadership Principles

• Act with Intention
• Lead with Authenticity
• Grow & Deliver

CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them. Visit http://careers.choicehotels.com to learn more.