Senior paid media strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Media Strategist based in the United States.

The Senior Paid Media Strategist will take ownership of high-impact paid media campaigns and client growth strategies in a performance-driven environment. This role combines strategic thinking, hands-on execution, and client leadership to drive measurable business outcomes. You will manage a portfolio of accounts, optimize acquisition campaigns, and directly influence client success through data-driven decisions. The position requires a balance of creative expertise, analytical skills, and technical knowledge across paid advertising ecosystems. Working closely with clients and internal teams, you will develop compelling messaging, improve campaign performance, and identify new growth opportunities. This is an opportunity for an experienced paid media professional to have significant ownership and make a direct impact on business results.

Accountabilities:

The Senior Paid Media Strategist will be responsible for managing client relationships, executing paid media strategies, and optimizing campaigns to achieve measurable acquisition goals. This role requires strong ownership, strategic judgment, and the ability to translate performance data into actionable improvements.

• Own a portfolio of client accounts and act as the primary strategic partner for campaign performance and growth initiatives.
• Lead recurring client meetings to review results, communicate insights, align on priorities, and recommend next steps.
• Prepare and deliver performance reporting, highlighting key metrics, trends, opportunities, and areas for improvement.
• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment acquisition.
• Manage campaign budgets, audience targeting, bidding strategies, creative testing, and ongoing performance optimization.
• Monitor campaign performance daily and implement adjustments to meet cost-per-acquisition and appointment targets.
• Troubleshoot underperforming campaigns and develop strategic solutions to improve results.
• Write persuasive ad copy, scripts, hooks, and messaging variations tailored to target audiences.
• Collaborate on creative development, including video-focused advertising assets and testing strategies.
• Implement and maintain tracking solutions, pixels, conversion events, integrations, and marketing automation workflows.
• Use AI-powered tools to accelerate research, content development, and campaign optimization while maintaining quality standards.
• Build strong client relationships that support retention, satisfaction, and long-term partnerships.

Requirements:

The ideal candidate is an experienced paid media professional with strong expertise in Meta advertising, performance marketing, and client-facing strategy. They should combine analytical thinking, creative problem-solving, and ownership of campaign outcomes.

• 5+ years of experience managing paid media campaigns, with a strong focus on Meta advertising.
• Proven experience managing multiple client accounts and delivering measurable performance results.
• Demonstrated ability to achieve campaign goals, optimize acquisition costs, and support client retention.
• Strong copywriting skills with experience creating effective advertising copy, scripts, and marketing messages.
• Experience with conversion tracking, pixels, analytics, and basic marketing automation tools.
• Ability to analyze campaign data, identify trends, and make strategic optimization decisions.
• Strong communication skills with the ability to explain performance insights to non-technical stakeholders.
• Comfortable managing direct client relationships and being accountable for business outcomes.
• Highly organized, detail-oriented, proactive, and capable of managing multiple priorities in a fast-paced environment.
• Experience in financial services, lead generation, appointment-setting campaigns, or high-value customer acquisition funnels is preferred.
• Familiarity with video sales letter marketing strategies and AI tools for marketing workflows is a plus.

Benefits:

• Competitive compensation with performance-based bonus opportunities.
• Flexible remote work environment.
• Flexible scheduling options to support work-life balance.
• Paid time off, including vacation, sick leave, and public holidays.
• Training and professional development opportunities.
• Opportunity to take ownership of high-impact client campaigns and growth initiatives.
• Collaborative environment focused on performance, innovation, and continuous improvement.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.