Senior integrated paid media strategist

Apply Job Type Full-time

Description

Reports To: Director of Paid Media

Department: Paid Media

Status: Full-Time

Experience: 5+ years in paid media strategy, planning, buying, and performance optimization

About Stratacomm

Stratacomm's Paid Media Department manages more than $70 million in annual media investment across digital, social, search, programmatic, CTV, video, audio, print, out-of-home, and broadcast channels. We partner with federal agencies, nonprofits, and corporate clients to deliver campaigns that drive measurable awareness, engagement, and behavior change. We're intentionally built differently from many agencies. We don't separate planning from buying or strategy from execution. We believe the strongest media professionals understand every phase of the campaign lifecycle—from audience research and strategic planning through activation, optimization, reporting, and client consultation. Every strategist owns their accounts end-to-end, building stronger client relationships and producing better campaign outcomes. We're a lean, highly collaborative team that values curiosity, accountability, continuous improvement, and smart problem-solving over bureaucracy. Our work moves quickly, our standards are high, and every team member has an opportunity to shape how our department continues to evolve.

Position Overview

We're looking for an experienced Senior Integrated Paid Media Strategist who combines strategic thinking with hands-on execution. This is not a role focused solely on planning or platform management. You'll own the complete media lifecycle across multiple accounts—developing audience-first strategies, building integrated media plans, executing campaigns, optimizing performance, managing financials, and translating campaign data into compelling business narratives for clients. The ideal candidate is equally comfortable discussing audience insights in a client meeting, negotiating media placements with vendors, building campaigns in Google Ads or Meta Ads Manager, troubleshooting tracking issues, and presenting performance recommendations backed by data. Success in this role requires both strategic leadership and executional excellence.

Core Responsibilities

• Media Strategy & Integrated Planning
• Campaign Buying & Activation
• Campaign Management & Optimization
• Financial Stewardship
• Reporting, Insights & Client Leadership
• Department Leadership & Innovation

Requirements

Qualifications Required 5+ years of paid media experience with demonstrated ownership of strategy, planning, buying, optimization, and reporting. Hands-on experience across Google Ads, Meta Ads Manager, Reddit, Snapchat and LinkedIn Campaign Manager preferred. Experience developing integrated media plans spanning both digital and traditional channels. Strong understanding of audience research, campaign measurement, attribution, and media analytics. Experience negotiating directly with media vendors. Strong financial management skills, including budget pacing, authorizations, insertion orders, and invoice reconciliation. Excellent presentation, communication, and client relationship skills. Close attention to detail and the ability to manage multiple priorities simultaneously.

Preferred Agency experience or in-house media team experience managing multiple clients simultaneously is preferred. Experience with Strata, Prisma, or comparable media management platforms. Experience using MRI-Simmons, GWI, Nielsen, GA4, Looker Studio, Tableau, or similar reporting tools.

DC Metro (DMV) Area Candidate Who Thrives Here

This is a high-ownership environment. The people who excel on our team are naturally curious, collaborative, accountable, and proactive. They enjoy thinking strategically while remaining close enough to execution to understand what drives performance. They communicate clearly, ask thoughtful questions, embrace continuous learning, and take pride in producing high-quality work. They lean in and have a passion for the work and for the client’s success. If you prefer narrowly defined responsibilities or highly siloed roles, this position probably isn't the right fit. If you're excited by owning the full media lifecycle, partnering directly with clients, shaping campaign strategy, continuously improving performance, and helping build one of the industry's most capable paid media teams, we'd love to meet you.

Why Join Stratacomm?

• Manage meaningful campaigns that improve public safety, transportation, health, and communities.
• Work across a diverse portfolio of national and regional clients.
• Own your accounts from strategy through reporting.
• Collaborate with a lean, high-performing team where every voice matters.
• Help shape the future of a growing, modern paid media department.
• Competitive salary and benefits, including health, dental, vision, 401(k), paid holidays, and flexible PTO.

To apply, please submit your resume along with a brief description of a paid media campaign you're especially proud of, what your role was, and why it was successful.