Sales manager

Metsä Board Metsä Group is a successful forest industry group with roots in the Finnish forest - Our parent company is a cooperative of over 90,000 forest owners. Metsä Group's paperboard business Metsä Board produces lightweight high-quality folding boxboard and food service paperboards, as well as white kraftliners. The pure fresh fibre used in our products is a renewable, safe and recyclable raw material from northern forests. Metsä Board’s shares are listed on the Nasdaq Helsinki. We welcome people from diverse backgrounds and different stages of life. Metsä has space and opportunities for many kinds of talent, regardless of age, gender, ethnic background, sexual orientation, disability or other characteristics – Metsä is for all. Read more: metsagroup.com/metsaforall.

This recruitment is carried out anonymously. We are looking for a driven and commercially minded Sales Manager to join our Sales organization in Metsä Board Americas. In this role, you will play a key part in driving profitable growth by developing new business with converter customers across the United States. You will report to the Sales Director, FBB North America.

What will you get to do?

• As Sales Manager, you will focus on identifying and winning new business opportunities, building a strong pipeline, and expanding Metsä Board’s presence within targeted converter accounts.
• You will be responsible for turning market opportunities into profitable sales in line with Metsä Board Americas’ strategy.
• Your main responsibilities will include:
• Proactively identifying, targeting, and winning new converter customers and new business opportunities within assigned territories and market segments across the United States.
• Building and managing a healthy pipeline of qualified opportunities through disciplined prospecting, outreach, follow-up, and account penetration activities.
• Developing strategic account plans for target converter customers, including growth objectives, call plans, trial plans, and competitive conversion strategies.
• Driving conversion opportunities from initial contact through qualification, trial, negotiation, and close, in collaboration with technical, sustainability, supply chain, and marketing teams as needed.
• Conducting regular in-person and virtual customer meetings to understand customer needs, position Metsä Board’s value proposition, and create momentum around new opportunities.
• Taking ownership of CRM discipline by documenting activity, managing contacts and opportunities, tracking pipeline progress, and maintaining accurate forecasts.
• Providing clear forecasting on pipeline, new business development, account growth, and risks and opportunities to Sales Management and relevant internal stakeholders.
• Coordinating internal resources to support trials, commercial proposals, customer development plans, and the successful onboarding of new business.
• Supporting commercial execution with customers, including pricing discussions, deal structure, service expectations, and growth commitments under the direction of the Sales Director.
• Maintaining strong alignment with Sales Managers, Directors, and VP Sales to ensure focus on priority converter accounts, targeted segments, and strategic growth initiatives.
• Following Metsä Group policies and procedures, including local Metsä Board Americas company procedures.

What are we expecting from you?

• Proven success in a hunter-style sales role, with a strong track record of prospecting, developing pipeline, and winning new business.
• Experience in selling to converter customers, packaging customers, or related paperboard and packaging markets is strongly preferred.
• Strong commercial skills, including opportunity qualification, value-based selling, negotiation, and closing.
• Excellent oral, written, and presentation communication skills.
• A bachelor’s degree in business or equivalent professional experience.
• Strong collaboration skills and the ability to work effectively with Sales Management and cross-functional teams.
• A self-starting approach, high energy, resilience, adaptability, and a results-driven mindset.
• Proficiency in Microsoft Word, Excel, and PowerPoint, and confidence in working with CRM tools.
• Readiness to travel, with the role expectation being 50–75%.

Career in the new era at Metsä Group

An international growth business – build a successful career in renewable products. The forest industry is a prime example of the bioeconomy and circular economy, and shows the way to the future. Megatrends such as urbanisation and rising living standards are driving Metsä Group’s business and the shift to renewable fossil free raw materials and products. With us, you’ll have a front seat view of the market – developing the business with a long-term perspective with our international partners and customers. Metsä Group has a responsible corporate culture that creates a safe working environment for all of us. We value good leadership and support for personal career development. We encourage you to display your competence and will provide you with opportunities to use it. Enter a new era in your career, welcome to Metsä Group!

Anonymous recruitment - this is how it works

This is an anonymous recruitment process. The gender and date of birth of the applicant are not asked for on the application form. Personal details such as name, mother tongue, time of studies, name of educational institution and contact details are hidden until the interview stage. Attachments (such as CVs) are also hidden. Recruiters have access to the contact details of those invited for interview once the applicant has been selected for interview. Our system will guide you through the application process. The questions on the application form will help you present your skills and experience anonymously. Answer all questions carefully. If you’re invited for interview, your CV will be displayed to the recruiters to support the interview. Read more and watch the video on anonymous recruitment. https://www.metsagroup.com/careers/work-with-us/anonymous-recruitment/

How to apply?

Click on the link above to apply. Note that attachments won’t be visible in anonymous recruitment until the interview stage, so it’s important to fill in the application form carefully. Please send your application as soon as possible, as we’ll already start processing applications during the application period. Please include your cv and salary request. You’ll receive a confirmation message the next morning after your application has been received. The application will be open until 9.8.2026. We wish you the best of luck!

Metsä Group Career in the new era means regenerative work – we want to pass on a healthier planet to future generations. As a major player, Metsä Group enables change. We need to challenge our thinking, learn new things and work together with an open mind. Regenerative forestry and sustainable business create a range of opportunities for professionals of various fields. With us, everyone can be just the way they are. Everyone is given opportunities and space to grow, develop and flourish in their career. Enter a new era in your career, welcome to Metsä Group!

Anonymous recruitment is Metsä Group's main recruitment method. Whether the application is anonymous is indicated in the job advertisement. See in the video what Viivi, Matti, Claudia and Pekka tell about their work at Metsä Group.