Job Title: Regional Sales Manager

Job Category:

(Hourly or Salary) Salary

Department/Group:

Sales

Position Type:

(FT, PT, Intern, Contract) FT

Location:

Remote

Schedule:

M-F

Supervise Others:

(If yes, how many?) Not immediately

Travel Required:

50 – 70%

Position Reports to:

Vice President of Sales

Job Description

Who we are:

Augusta Distillery is a Kentucky bourbon producer focused exclusively on ultra-premium, single-barrel, cask-strength, unfiltered whiskey — never blended and never chill filtered. Based on the Ohio River in Augusta, KY, we are a fast-growing distillery known for age-forward bourbon, authentic visitor experiences, and a strong commitment to our local community. Our spirits have earned national recognition for quality and craftsmanship.

Position Summary:

We are seeking an experienced Regional Sales Manager to lead market development and distributor execution for our ultra-premium Kentucky bourbon portfolio across a multi-state region. This role is responsible for driving sustainable sales growth while protecting the brand’s premium positioning in the marketplace.

Responsibilities:

• Develop and execute regional sales strategies that grow revenue while maintaining premium brand positioning
• Lead distributor relationships across assigned states, including goal setting, programming, and performance management
• Drive depletion growth through targeted account development in key on-premise and high-end retail channels
• Identify and secure placements in priority accounts that align with the brand’s image and pricing strategy
• Collaborate with the marketing team to execute impactful, brand-appropriate promotional initiatives
• Conduct purposeful market visits to work with distributor sales teams and support key customer relationships
• Monitor market trends, competitive activity, and pricing to identify risks and opportunities
• Manage forecasts, track performance to goals, and provide accurate and timely reporting
• Represent the brand at trade events, tastings, and industry functions in a professional manner
• Ensure all activities comply with federal and state alcohol regulations as well as company brand standards

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field preferred
• 5+ years of sales experience in the spirits or wine industry, with distributor management responsibility
• Demonstrated success growing premium or luxury beverage brands
• Strong understanding of the three-tier system and distributor operations
• Proven ability to influence without direct authority and hold partners accountable
• Excellent communication, presentation, and negotiation skills
• Highly organized, self-motivated, and comfortable working independently
• Willingness and ability to travel extensively within the assigned region (50–70%)
• Proficiency with CRM systems, sales reporting tools, and Microsoft Office

This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties.