Our Company PharMerica Overview

The Product Marketing Specialist supports the execution of go-to-market initiatives across business lines, products, and services. This role is responsible for developing content, supporting sales enablement materials, resident engagement materials, and assisting with campaign and competitive analysis efforts. This position plays a key role in translating product marketing strategy into clear, compelling outputs — bringing messaging and value stories to life across content and sales materials. This role supports product marketing strategy through execution and content development, rather than owning strategy or positioning.

Benefits and perks for You!

• Medical, Dental, Vision insurance
• Health Savings & Flexible Spending Accounts (up to $5,000 for childcare)
• Tuition discounts & reimbursement
• 401(k)
• Company Paid Time Off*
• Shift Differential
• DailyPay
• Pet Insurance
• Employee wellness and discount programs

* Benefits may vary by employment status

Responsibilities

Content Creation & Messaging Execution

• Develops blogs, articles, case studies, testimonials, and website content
• Translates messaging into clear, audience-ready content
• Ensures alignment with brand and differentiation
• Partners with Product Marketing and Creative teams

Sales Enablement Content Support

• Creates sales decks, brochures, and one-pagers
• Supports competitive summaries and RFP content
• Ensures usability for sales teams
• Incorporates field feedback

Resident Engagement & Enablement Support

• Develops resident-facing and community materials
• Creates educational and service content
• Ensures clarity for non-clinical audiences
• Partners with operations and account teams
• Maintains and update engagement materials

Events & Thought Leadership Support

• Assists with presentations and speaking submissions
• Supports webinars and CEU content
• Prepares event materials

Competitive Intelligence Support

• Gathers insights from Sales and Account Management
• Creates basic competitive summaries
• Maintains updated materials

Go-to-Market Support

• Supports campaign execution and asset creation
• Assists with messaging and email drafts
• Aligns with Demand Gen and Digital teams
• Maintains messaging consistency

Cross-Functional Collaboration

• Coordinates across Product Marketing, Sales, and Creative teams
• Manages timelines and deliverables
• Communicates project updates
• Supports multiple workstreams

Qualifications

• Bachelor’s Degree required
• 2–3 years of marketing experience; strong writing skills; ability to translate complex topics; strong communication and organization required
• Exposure to product marketing, healthcare, or B2B environments; experience with sales materials preferred

About our Line of Business

PharMerica, an affiliate of BrightSpring Health Services, delivers personalized pharmacy care through dedicated local teams, serving health care providers such as skilled nursing facilities, senior living communities, and hospitals. We also cater to individuals with behavioral needs, infusion therapy needs, seniors receiving in-home care, and patients with cancer. Operating long-term care, home infusion, and specialty pharmacies across the nation, we combine the personal touch of a neighborhood pharmacy with the resources of a national network. Our comprehensive solutions, backed by industry-leading technology and regulatory expertise, ensure accurate medication access, cost control, and compliance with best-in-class clinical standards. We are committed to enhancing resident health, reducing staff burdens, and supporting our clients' success. For more information, visit www.pharmerica.com. Follow us on Facebook, Twitter, and LinkedIn.