Performance marketing lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.

This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.

This role is accountable for results, efficiency, and scalable growth.

Hands-On Execution (Core Expectation)

Write, test, and optimize high-converting copy and creative direction for:

• Paid and organic social media
• Paid and lifecycle email campaigns
• Display, retargeting, and OTT/CTV ads

Build, launch, and optimize campaigns directly across:

• Social media platforms
• Email marketing platforms

Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals

Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC

Social Media Marketing Ownership (Paid + Organic)

Own end-to-end social media marketing strategy, including:

• Paid social performance
• Organic social content strategy and publishing
• Channel growth, engagement, and brand consistency

Ensure social content supports acquisition, retargeting, and lifecycle efforts

Align social storytelling with performance goals and campaign calendars

Paid Media, OTT & Channel Ownership

Own day-to-day performance across:

• Paid Social
• OTT / CTV advertising

Define channel strategy, testing roadmaps, and budget allocation

Partner with analytics and leadership to assess incrementality and efficiency

Oversee Agency Performance

SEM / PPC (Google Ads, Bing)

Agency & Vendor Oversight

Serve as the primary owner of all paid media agencies:

• Set strategy, goals, and performance expectations
• Review campaigns, creative, and performance weekly
• Push agencies beyond reporting into active optimization and testing
• Ensure agency work complements—not replaces—internal execution
• Recommend when to scale, pause, or reallocate spend across channels

Internal Team Leadership & Partner Oversight

Lead and mentor a lean internal marketing team

Marketing Mentorship for affiliate, widget, and ad-based partnerships:

• Performance tracking
• Optimization opportunities
• Messaging alignment

Display & Re-targeting

Create clarity around ownership between internal resources, agencies, and partners

Establish lightweight processes that scale without adding friction

Performance, Reporting & Optimization

Own performance KPIs, including:

• ROAS, CAC, CPA, LTV
• Conversion rates across the funnel
• Incrementality by channel

Translate insights into clear actions and recommendations

Deliver concise, executive-ready performance updates

What Success Looks Like (First 6–12 Months)

• Paid and social channels show measurable efficiency and scale
• Social media functions as both a brand and performance engine
• OTT/CTV delivers clear, measurable value within the media mix
• Agencies and partners are accountable and high-performing
• Affiliate and widget programs are optimized and contributing incremental revenue
• Leadership has confidence in channel performance and growth strategy

Required

• 5+ years in performance or growth marketing lead or equivalent
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with:
• Paid and organic social media
• Email marketing platforms - Klaviyo Preferred
• Strong working knowledge of SEM/PPC and OTT/CTV
• Experience managing agencies and small, high-impact teams
• Data-driven mindset with strong analytical instincts

Preferred

• Experience in travel, e-commerce, marketplaces, or high-intent consumer products
• Familiarity with affiliate marketing, widgets, and partner-driven acquisition
• Experience with CRO, landing-page optimization, and attribution models

Why This Role Matters

This is not a coordination role—it is an ownership role.

You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity.

Growth Path

Performance Marketing Lead → Director of Performance Marketing

Expanded ownership across lifecycle, attribution, and growth strategy

Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!