Marketing operations manager

Pager Health℠ redefines how members navigate to care and wellness, validated by clinicians and powered by AI. Our solutions help people get the right care at the right time in the right place and stay healthy, while simultaneously reducing system friction and fragmentation, powering engagement, and orchestrating the enterprise. Pager Health partners with leading payers, providers and employers representing more than 26 million individuals across the United States and Latin America.

About the Role

We're looking for a Marketing Operations Manager to lead, optimize and scale our marketing infrastructure and marketing automation strategy. This role owns the MarTech stack and data that powers lead generation, audience engagement, and marketing performance. You'll drive acquisition through paid and digital channels, oversee our marketing automation ecosystem, and partner across Marketing, Growth, and Client Success to improve campaign effectiveness and pipeline impact through data-driven insights.

What You'll Do

Marketing Technology & Automation Ownership

• Own the administration, optimization, and governance of our primary marketing platforms (e.g., HubSpot) and their integration with our CRM (e.g., Salesforce).
• Lead marketing automation strategy, including nurture programs, lead routing, scoring, list hygiene, segmentation, and lifecycle management for complex buying groups.
• Oversee the optimization of our WordPress site lead capture, including landing page creation, A/B testing, user journey mapping, and conversion rate improvements.
• Partner with Sales team to improve lead management processes and reporting.

Email, ABM & Data Strategy

• Own and execute all email marketing campaigns, sends, testing, and optimization.
• Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness.
• Support account-based marketing programs through audience targeting, campaign execution, and reporting.
• Build audience segments and nurture programs that drive engagement and pipeline growth.

Reporting & Analytics

• Build and maintain HubSpot multi-touch attribution models and dashboards, and reporting that measures campaign, channel, and full-funnel performance.
• Provide actionable insights and recommendations to Marketing and Growth leadership.
• Establish testing frameworks to improve campaign performance over time.

Performance Marketing & Demand Generation

• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels.
• Manage technical setup, execution, optimization, and reporting.
• Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI.
• Identify new channels, audiences, and growth opportunities.

Braze & Member Engagement Technology

• Serve as the marketing owner for Braze.
• Serve as support to our company Braze owner; partner with internal teams to develop automated, triggered, and personalized engagement journeys, as needed.

What You Bring

• 5+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating complex, long sales cycles and multi-stakeholder buying journeys.
• Expertise with marketing automation and CRM integrations; HubSpot certification required.
• Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail.
• Experience owning and optimizing paid digital marketing programs; Google Ad and LinkedIn Ads certifications preferred.
• WordPress site optimization and conversion rate testing experience.
• Hands-on experience with Braze or similar customer engagement platforms.
• Strong understanding of B2B lead generation, lead management, nurture strategies, and funnel optimization.
• Experience supporting account-based marketing programs.
• Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms.
• Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred.
• Excellent project management, communication, and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Success in This Role

Marketing and Sales teams have confidence in dashboards as reliable sources of truth for campaign performance and lead quality. Marketing automation programs improve lead engagement and conversion. Data and automation are leveraged to create more personalized, effective customer and member experiences. Digital campaigns consistently generate qualified pipeline and measurable ROI. WordPress site demonstrates lift in conversion rates by audience segment.

For Colorado, Nevada, New York, and Washington DC-based employment:

In accordance with the Pay Transparency laws the salary range for this position is $120,000 to $125,000. The compensation package includes medical, dental, vision, financial, generous PTO, stipends for professional development, and wellness benefits. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. The range listed only applies to Colorado, Nevada, New York, and Washington DC.

At Pager Health, you will work alongside passionate, talented and mission-driven professionals – people who are building scalable platforms, solving critical enterprise-level challenges in health tech and providing concierge services to help individuals access the medical care and wellbeing programs they need. You will be encouraged to shape your job, stretch your skills and drive the company’s future. You will be part of a remote-first, dynamic and tight-knit team that embraces the challenges and opportunities that come with being part of a growth company. Most importantly, you will be an industry innovator who is making a positive impact on people’s lives.

At Pager Health, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please be aware that all official communication from Pager Health regarding employment opportunities will originate from email addresses ending in @pager.com or @pagerhealth.com. We will never request personal or financial information via email. If you receive an email purporting to be from Pager Health that does not adhere to this format, please do not respond and report it to security@pager.com. Pager Health is committed to protecting the privacy and security of your personal information.