Marketing operations analyst

About the Role

The Marketing Operations Analyst will play a critical role in supporting A-LIGN’s marketing strategy through the execution, optimization, and analysis of marketing operations processes. This role is ideal for a detail-oriented and data-driven professional who thrives in a fast-paced environment and is passionate about leveraging technology, analytics, and operational excellence to improve marketing performance and drive measurable business results.

Reports to

Marketing Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities

• Generate and maintain weekly, monthly, and quarterly marketing reports to measure performance across marketing channels, identify trends, and support data-driven decision making
• Analyze campaign, lead generation, and funnel performance data to provide actionable insights and recommendations for optimization
• Support cross-functional operating cadences by preparing reporting, tracking action items, and maintaining visibility into ongoing marketing initiatives
• Administer and maintain data orchestration platforms such as RingLead to support lead and account data quality initiatives
• Execute and support enrichment programs by leveraging first-party and third-party data sources, intent platforms, AI-powered research tools, and marketing databases
• Monitor, audit, and improve CRM and marketing database hygiene to ensure accuracy, completeness, and compliance with established processes
• Assist with lead routing, lead scoring, segmentation, and other marketing operations workflows to support efficient lead management
• Support the management and optimization of marketing automation platforms, including campaign execution, email deployment, and lifecycle marketing programs
• Troubleshoot marketing automation and CRM-related issues while partnering with internal stakeholders to resolve operational challenges
• Create and maintain dashboards, reports, and KPI tracking to provide visibility into marketing performance and operational effectiveness
• Support the administration and integration of marketing technologies to ensure data integrity and efficient system functionality
• Maintain project documentation, workflows, and process guides to support operational consistency and team scalability
• Collaborate with marketing, sales, and GTM operations teams to ensure successful execution of marketing programs and operational initiatives
• Assist in managing marketing project requests, timelines, and deliverables through Asana and other project management tools
• Identify opportunities to improve processes, automate manual tasks, and enhance operational efficiency across the marketing organization

Minimum Qualifications

EDUCATION

Bachelor’s degree in business, analytics, finance, economics, marketing, or other relevant field

EXPERIENCE

2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or other relevant field

Hands-on experience working with CRM and GTM systems (Salesforce required; Pardot, Outreach, and other sales/marketing efficiency tools a plus)

Experience building and maintaining reports, dashboards, and operational metrics for GTM teams

Demonstrated experience partnering cross-functionally with Sales, Marketing, and/or Partner stakeholders

SKILLS

Strong analytical skills with exceptional attention to detail; you notice trends, discrepancies, and risks others may miss

Highly organized with strong project management discipline and the ability to manage multiple priorities simultaneously

Proactive problem-solver who takes ownership and drives initiatives forward with minimal oversight

Clear and confident communicator with the ability to present insights to both technical and non-technical audiences

Comfortable working with complex datasets and translating data into business insights

Advanced proficiency in Excel; strong working knowledge of Salesforce required

Ability to thrive in a fast-paced, high-growth environment with evolving priorities

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!