Job Summary

The Marketing Manager is responsible for executing integrated marketing programs that drive awareness, demand generation, customer engagement, and sales growth across Pellera's solution areas. Working closely with Marketing leadership and sales teams, this role brings marketing strategies to life through campaigns, events, content, and sales enablement activities.

This position is ideal for a marketer who enjoys both thinking and doing. The successful candidate can translate technology solutions into customer-focused messaging, understands how to align marketing efforts with business objectives, and thrives in a highly collaborative sales-driven environment.

The Marketing Manager will contribute ideas and market insights that help shape strategy while primarily focusing on flawless execution and measurable business outcomes.

Essential Functions

• Execute marketing plans, campaigns, and programs aligned to company priorities, solution areas, and regional growth objectives.
• Collaborate with the Director of Marketing to support annual and quarterly marketing initiatives.
• Translate technical products, services, and solutions into compelling customer-centric messaging that addresses business challenges and outcomes.
• Develop campaign assets, content, communications, and event execution plans that support demand generation and customer engagement goals.
• Partner closely with sales leaders and practice teams to ensure alignment between marketing activities and revenue objectives.
• Create and deliver marketing resources, messaging, and enablement materials that help sellers engage prospects and advance opportunities.
• Develop a strong understanding of target customers, key accounts, industries, and market trends to improve campaign effectiveness.
• Coordinate and execute marketing activities, including webinars, digital campaigns, and customer engagement programs.
• Manage program logistics, timelines, approvals, budgets, and performance tracking.
• Analyze campaign results and provide recommendations to optimize future marketing efforts.
• Collaborate across marketing, sales and practice areas to ensure a consistent and effective customer experience.

Required Skills, Abilities, and Competencies

The ideal candidate is:

• A strong executor who can manage multiple projects simultaneously and consistently deliver high-quality work.
• Naturally curious and eager to understand customer challenges and business drivers.
• Comfortable collaborating with sales teams and building trusted relationships across the organization.
• Proactive, resourceful, and willing to take ownership without requiring detailed direction at every step.
• Adaptable and positive in a fast-paced, growing environment.
• Focused on business outcomes rather than simply completing marketing activities.

Skills & Experience

• Excellent written, verbal, and presentation communication skills.
• Strong ability to translate technical concepts into customer-focused business value.
• Experience supporting B2B marketing campaigns, programs, and events.
• Strong project management and organizational skills.
• Ability to manage multiple priorities and deadlines simultaneously.
• Analytical mindset with experience measuring and reporting campaign performance.
• Working knowledge of demand generation, lead nurturing, sales enablement, and customer marketing principles.
• Experience using marketing automation and CRM platforms such as HubSpot and Salesforce.
• Proficiency in Microsoft Office Suite.
• Demonstrated ability to collaborate effectively across sales, marketing, and technical teams.
• High level of integrity, accountability, and professionalism.

Education and Experience

• Bachelor's degree in Marketing field preferred.
• 3-5 years of experience in B2B marketing, preferably within the technology industry.
• Experience executing integrated marketing campaigns that support pipeline growth.
• Experience working closely with sales organizations and supporting seller engagement activities.
• Experience developing customer-focused messaging, content, and campaign assets is strongly preferred.
• Familiarity with managed services, cloud, cybersecurity, infrastructure, data, AI, or other technology solutions is a plus.

Physical Requirements

Travel to marketing events as requested/required. Less than 10%. Must be capable of lifting 40 pounds. Event set-up/booth set-up, etc.

Pellera provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.