Marketing manager, activation

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

About the Role:

The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region. This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM).

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You’ll Do:

• Regional Marketing Execution: Execute national and regional marketing plans, tailoring them to local market dynamics and regulations. Manage activation calendars, track execution, and distribute promotional materials across the region. Manage incoming field requests for assets (digital, POS, etc.).
• Channel, Outlet & Event Activation: Lead merchandising and POS execution, ensuring brand consistency. Plan and manage local events, pop-ups, and demos; oversee regional budgets. Coordinate event calendars and ensure flawless activation.
• Cross-Functional Collaboration: Partner with sales, marketing, and compliance teams to achieve regional goals. Serve as a brand expert and uphold brand standards across all initiatives.
• Promotions & Product Launches: Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.
• Customer Engagement & Brand Advocacy: Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy.

Travel Requirement:

40% - 60%

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4-6 years of field marketing and activation experience.
• Proven expertise in event planning and execution.
• Passion for the cannabis industry and consumer (both active and curious).
• Strong organizational and calendar management skills with the ability to juggle multiple priorities.
• Experience managing regional brand pages or digital platforms.
• Creative and innovative mindset with the ability to succeed in a tightly regulated environment.
• Willingness to travel and collaborate across multiple markets.

Even Better If:

• MBA or advanced degree.
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
• Experience partnering with event or creative agencies.

Connecticut Hiring Range:

$87,000—$96,500 USD

What We Offer:

• Career Growth Opportunities
• Competitive Pay and Benefits
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/ Disability Insurance
• Community Involvement
• Referral Bonuses and Product Discounts

Benefits vary by state, role type, and eligibility.

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, Find, and Anthem provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production.

Our Vision:

To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values:

• Lead and Inspire.
• Commit to Win.
• ONE Curaleaf.
• Driven to Deliver Excellence.

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.

***Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any non-immigrant or immigrant visas.

***Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.