Marketing manager k-12 (ote $60,000/year usd), @sparkrock

Are you a strategic marketing professional who knows the K–12 education sector from the inside out? Do you want to work for a best-in-class, 100% remote organization with the brightest talent from around the world? If so, then keep reading… At Sparkrock, we help social benefit organizations—such as nonprofits, school boards, and government agencies—reach their full potential through technology. Every day, over 150,000 people use our ERP and product platforms to work more efficiently, freeing up time and resources to focus on the good they want to achieve.

As our Marketing Manager – K-12, you will own the full marketing funnel from awareness through advocacy, for Sparkrock's K–12 education-focused products across North America. This is a dual-capacity role: part strategic marketing leader, part internal subject matter expert for K-12. Unlike standard marketing manager positions, you'll bridge the gap between our product and the K–12 market, translating complex educational challenges into compelling value propositions for the district leaders who live them every day. In this role, you'll get in on the ground floor and help shape Sparkrock's K–12 marketing strategy. This segment is still being built, so you'll have real input and influence over its direction, leading go-to-market planning for new launches, developing audience-specific messaging for district finance and operations leaders, and owning the channels and campaigns that reach them. You'll thrive here if you're energized by building something new, do your best work when given real ownership, and see a blank page as an opportunity. If you thrive at the intersection of deep K–12 sector knowledge, strategic marketing, and hands-on execution, this role is for you.

Responsibilities

• Own the full marketing funnel — from awareness through retention — for K–12 education-focused products and services
• Lead go-to-market planning for new product launches, including messaging, positioning, and channel strategy
• Develop audience-specific messaging frameworks that reflect the realities facing district leadership teams (Finance, Business Operations, Superintendents)
• Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
• Collaborate with Sales to develop enablement materials tailored to K-12 finance/operations buyers
• Create compelling content, including case studies, thought leadership, and impact stories
• Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback

Requirements

• Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
• 5+ years of marketing experience with at least 2 years in a management or lead capacity
• 3+ years of hands-on experience in K–12
• Demonstrated ability to create and execute multi-channel marketing campaigns
• Strong understanding of the K–12 sector
• Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences
• Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn

Nice to have

• Bilingual proficiency in English and French (written and verbal)
• Experience using AI tools in a professional marketing context

Benefits

We don’t call them perks; they’re just part of what makes working at Sparkrock great.

• We are 100% remote and global. Live your best life wherever that may be, and never lose out on career opportunities because of it.
• Flexible work hours. We work asynchronously and don’t care when you’re online, just that you deliver great results and are there for our customers.
• We are dedicated to your growth with consistent and meaningful feedback, support in achieving your personal career goals, and access to leading-edge tools, playbooks, and technology to amplify your experience.
• Introductions to thought leaders in the space and webinars on cutting-edge tech hot topics.
• Stipend to help set up your ideal home office
• Focus on culture: coffee chats, happy hours, cooking classes, book clubs, and more!

Compensation

OTE USD: $60,000 – $76,000 Base: $54,500 – $69,000 base Variable: 10% OTE CAD: $82,500 – $104,500 Base: $75,000 – $95,000 base Variable: 10% Final compensation will be determined based on the agreed scope of work, experience, skills, and business needs.

We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI, veterans, and people with disabilities. All open roles are for existing vacancies unless otherwise communicated to the candidate. We are committed to keeping candidates informed throughout the process and will notify all interviewed applicants of our hiring decision within 45 days of their interview. Sparkrock retains all job postings and related recruitment information for a minimum of three years. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.