Position Title

Marketing Contact Strategy & Analytics Manager Sr

Location

Nationwide, MI 48098

Job Summary

Flagstar's Marketing Analytics & Activation Team leverages cutting-edge analytics, modern data platforms, and decision intelligence capabilities to drive smarter, more personalized marketing and sales actions across the full customer lifecycle. We are seeking a strategic and hands-on Decision Intelligence Manager to own and advance our next best action (NBA) capabilities focused on existing and former customer marketing for both consumer and small business segments.

Job Responsibilities

Decision Intelligence & Next Best Action Strategy

Own the strategy, design, and continuous improvement of next best action (NBA) and next best offer (NBO) frameworks for existing and former consumer and small business customers. Build and manage decisioning logic and prioritization models that balance customer needs with business objectives across all product lines including deposits, lending, wealth, treasury management, and merchant services.

Audience Creation & Channel Activation

Own the end-to-end process of building, managing, and delivering targeted customer audiences for activation across all marketing and sales channels including direct mail, email, targeted digital advertising, and outbound calling.

Technology & Data Pipeline Management

Own and manage the technology stack and data infrastructure supporting decision intelligence and audience activation, including cloud data environments (preferably Snowflake), CRM platforms, and marketing activation tools.

Product & Segment Scope

Apply decision intelligence capabilities across the full breadth of Flagstar's consumer and small business product portfolio.

KPIs, Measurement & Reporting

Collaborate with marketing, analytics, and business line partners to define the KPIs and success metrics used to measure the effectiveness of decision intelligence and always-on marketing programs.

Job Requirements

Required Qualifications

• Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Business, or a related field.
• Minimum experience required: 8+ years of hands-on experience in marketing analytics, decision intelligence, customer data management, or related roles within financial services or a similarly complex consumer-facing industry.

Preferred Qualifications

• Experience with Python or R for data manipulation, model scoring, or automation.
• Familiarity with marketing automation and campaign management platforms.

Additional Information

Flagstar is an Equal Opportunity Employer. We are committed to providing clear and accurate compensation information in accordance with applicable laws.