About Us

Girl Scouts of the USA Founded in 1912, Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls and the leading authority on their healthy development. Millions of Girl Scout alums across the country and the world have gone on to achieve incredible things and make a tremendous impact in fields ranging from public policy, medicine, journalism, and athletics to international relations, science, technology, art, and entertainment. As a mission-driven organization, Girl Scouts of the USA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. From stargazing during a first overnight camping trip to building robots, navigating a rocky hiking trail, working together on a community project, and learning about the importance of environmental stewardship, Girl Scouts of all backgrounds and abilities can unapologetically be themselves as they rise to meet new challenges and discover the issues that matter most to them. Along the way they learn the power of friendship, connection, and teamwork. Girl Scouts are doers, innovators, problem-solvers, creators, and dreamers, and the GSUSA team is here to center, support, and inspire them, working with 111 local councils across the country and USA Girl Scouts Overseas to deliver our life-changing Girl Scout Leadership Experience.

The Marketing team at Girl Scouts of the USA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

You Will

The Manager, Graphic Design plays a key role in stewarding the Girl Scout visual identity by leading the execution of creative initiatives, advising stakeholders on brand application, and ensuring design excellence across channels. This role independently manages complex creative projects while partnering with cross-functional teams to bring the Girl Scout story to life. The ideal candidate can stay ahead of the curve and bring a diverse portfolio appropriate for a youth-focused brand. They can think creatively and innovatively while working within established brand guidelines, and they are comfortable designing for a wide array of products, audiences, and formats using multimedia tools. This role requires a self-starter who follows through, communicates clearly, and collaborates effectively with both creative partners and business units across the organization. A passion for the Girl Scout mission and a commitment to making the world a better place are essential.

Essential Responsibilities

• Design assets (digital and print) that are on brand using brand guidelines
• Lead the creation of high-quality digital and print assets (e.g., web, social, marketing materials, program resources) that consistently reflect the Girl Scout visual identity and brand standards.
• Apply brand guidelines thoughtfully across formats and channels while adapting designs to meet specific audience, platform, and communication needs.
• Ensure creative work meets quality, accessibility, and production standards, partnering with internal stakeholders to refine assets as needed.
• Create concepts and mood boards that tell the Girl Scout story in market
• Develop creative concepts, visual narratives, and mood boards that translate brand strategy, campaign objectives, and storytelling into compelling design direction.
• Explore and present visual themes, inspiration, and design systems that resonate with youth and caregiver audiences while reinforcing the Girl Scout mission.
• Collaborate with cross-functional partners to refine concepts from ideation through execution, ensuring alignment with business and marketing goals.
• Advise on visual brand guidelines to drive brand consistency in market
• Serve as a trusted advisor on the application of visual brand guidelines, providing guidance to maintain consistency across campaigns, programs, and touchpoints.
• Review creative work and offer constructive feedback to internal teams and partners to uphold brand quality and integrity.
• Identify opportunities to clarify or socialize brand standards to support effective and consistent use in market.
• Consult with internal departments and Girl Scouts on creative projects as needed
• Partner with internal departments and Girl Scout councils to understand creative needs, provide design expertise, and recommend solutions that align with brand and marketing goals.
• Offer consultation and creative direction throughout the project lifecycle, from early planning through final execution.
• Build collaborative relationships that support effective decision-making, clear communication, and successful project outcomes.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or activities required of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Required Competencies

• Facility in using data to shape and optimize content
• Ability to design utilizing brand guidelines for multiple audiences
• Excellent communication skills with the ability to explain and influence across different audiences
• Ability to independently manage projects from conception to delivery

Required Technical Skills

• Highly skilled in photo editing, typography, color theory, layout and illustration
• Fluency in Adobe Creative Suite
• Familiarity with Canva
• Photo Editing Competency in Office 365

You Need

• Bachelor’s degree or equivalent experience
• Minimum of 5 years’ experience in a corporate, agency or in-house environment
• Experience working with others to complete projects, including clients, team members, and other professionals
• Experience with and understanding of email, web design, HTML and CSS
• Skilled at generating original ideas, visualizing, concepting and creating assets from start to finish

Preferred:

• Experience producing content for youth-focused or mission-driven organizations
• Spanish fluency preferred
• Illustration skills a plus

Please note: a portfolio submission will be required as part of the interview process.

SALARY RANGE:

$56,000 - $110,000 This represents the present low and high end of the pay range for this position. This pay range is only applicable to NYC Metro-based employees, on a hybrid schedule. Actual pay will vary based on various factors, including but not limited to experience.

What We Offer:

members to be their best selves in and out of the office. We place a high priority on flexibility and offer a competitive employee salary and benefits package that includes:

• Paid Time Off: GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
• Other Benefits: Medical and Behavioral Health Coverage Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance. Both plans include GSUSA partial subsidy of premium costs.
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Sick leave
• Short- and Long-Term Disability for salary continuation
• Health and Wellness Classes and Activities throughout the year

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

WORK ENVIRONMENT:

This job is remote with east coast hours, 9AM-5PM.

POSITION TYPE / EXPECTED HOURS OF WORK:

This is a full-time position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement: GSUSA is an equal employment opportunity employer

Travel Requirements 0-10%