Lead Product Marketing Manager

Dave vs. Goliath. We’re Dave.

Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.

Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.

The Opportunity

This is a foundational, high-impact individual contributor role. You’ll help establish the “how” behind product marketing at Dave—building the processes, rigor, and frameworks that guide segmentation, positioning, and go-to-market decisions—while also executing hands-on across existing and new products.

You’ll work closely with Product, Design, Research, Analytics, and Marketing, with real visibility and accountability. This role is for someone who wants meaningful ownership, is comfortable driving forward in ambiguity, and is motivated by being trusted to shape outcomes—not just outputs.

What You’ll Build and Own

• Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks.
• Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation.
• Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why.
• Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel.
• New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch.
• Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking.
• Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows.
• Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps.

The Impact

Your work will directly influence what Dave builds, how products launch, and how millions of members understand and adopt them—across both our core business and what comes next.

What We’re Looking For

Experience and foundation:

• 7+ years of product marketing experience on consumer-facing products
• Required: B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction.
• Bonus: Experience working with credit-challenged or underserved consumers, or consumer BNPL products.

What Makes Someone Successful Here

You’re a driver. You don’t wait for perfect inputs or fully formed processes—you create clarity, move work forward, and hold a high bar for rigor and quality. You’re comfortable owning outcomes, not just recommendations, and you’re trusted because your work is grounded in data, research, and sound judgment.

You collaborate naturally across Product, Design, Research, Analytics, and Marketing, earning credibility through follow-through and substance. When priorities shift, you adapt quickly without losing focus or standards.

What to Expect

High visibility and real accountability. Autonomy paired with clear expectations. A fast-moving environment where priorities can shift based on what we learn. If you want ownership that comes with responsibility—and the chance to define how product marketing operates—this role is built for that.

Why Join Dave

Foundational ownership: Help define how product marketing works at Dave.

Breadth of scope: Balance evolving core products with true 0→1 new product work.

Meaningful impact: Your work directly affects how people access short-term liquidity and financial tools.

Ready to build for the underdog?

Reports to the Director of Product Marketing

Don’t let imposter syndrome get in the way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.

Why you’ll love working here:

At Dave, our people are just as important as our product. Our culture reflects the values that guide who we are, how we work, and what we aspire to be. Daves are member-centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual-first company, team members can live and work anywhere in the United States, except Hawaii.

A few of our benefits & perks:

• 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• 💻 Flexible hours and virtual-first work culture with a home office stipend
• 🏥 Premium Medical, Dental, and Vision Insurance plans
• 👶 Generous paid parental and caregiver leave
• 💰 401(k) savings plan with matching contributions
• 📈 Financial advisor and financial wellness support
• 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team

Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.

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