Overview

Job Description

The Demand Generation Manager 4 is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance utilizing digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration. The role is accountable for pipeline performance, forecasting, optimization, and revenue impact while serving as a strategic advisor and thought leader across the marketing organization.

Responsibilities

• Develop and execute demand generation plans aligned to pipeline revenue and growth objectives.
• Own demand strategy for assigned regions, industries, or market segments.
• Build quarterly and annual pipeline generation plans and proactively identify risks and opportunities.
• Monitor pipeline health and recommend actions to improve performance and conversion rates.
• Operate with accountability for measurable pipeline contribution and business outcomes.
• Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions.
• Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks.
• Leverage AI-enabled tools and automation to improve efficiency, scale, and performance.
• Activate marketing tactics across the buyer journey to generate and accelerate opportunities.
• Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities.
• Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web Campaigns, and Corporate Marketing teams to maximize pipeline performance.
• Establish KPIs and reporting frameworks to measure demand generation effectiveness and drive optimization through testing, experimentation, and data-driven decision making.
• Present performance insights and recommendations to sales and marketing leadership.
• Operate as a trusted advisor on issues and trends; provide general consulting services leveraging expertise and significant best practice knowledge.
• Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends.
• Mentor, coach, train, and provide feedback to other team members; provide feedback to leadership on abilities of team.

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• Five or more years of B2B marketing experience.
• Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies.
• Strong communication, project management, analytical, and stakeholder management skills.
• Experience leveraging AI and automation tools to improve marketing effectiveness preferred.