Head of Marketing (SEO, AI Search & Growth)

emote (Global)

Full-Time | Permanent

Executive Leadership Opportunity

Build the Marketing Function. Drive the Growth Strategy.

We're partnering confidentially with a fast-growing, digital-first professional services company seeking an experienced Head of Marketing to lead its global marketing function.

This is a rare opportunity to build, own, and execute the marketing strategy for a highly respected international business operating in a complex, trust-driven industry. Reporting directly to the CEO, you'll have full ownership of brand strategy, SEO, AI search, content operations, paid acquisition, PR, conversion optimization, and marketing performance.

This is not a role for someone who wants to manage agencies from a distance. We're looking for a builder—someone who enjoys creating systems, scaling growth, leveraging AI, and delivering measurable business results.

Why Join?

• Report directly to the CEO with full ownership of the marketing function
• Build and execute global marketing strategy with significant autonomy
• Lead SEO, AI Search (AEO), content, paid media, PR, and growth initiatives
• Shape the future of a high-growth, digital-first organization
• Fully remote with the flexibility to work from anywhere
• Lean, entrepreneurial environment where decisions are made quickly
• Opportunity to build scalable marketing systems using AI and automation
• Competitive executive compensation with performance incentives

What You'll Be Doing

Marketing Strategy & Leadership

• Develop and execute the company's global marketing strategy
• Own brand positioning, messaging, and market awareness
• Partner directly with executive leadership to support business growth
• Build scalable marketing processes and performance frameworks
• Manage the marketing budget with a strong focus on ROI and revenue growth

SEO, AI Search & Organic Growth

• Lead SEO and Answer Engine Optimization (AEO) strategy
• Build content architecture optimized for both traditional and AI-powered search
• Increase organic visibility, authority, and qualified lead generation
• Monitor search performance, AI citations, rankings, and conversion metrics
• Stay ahead of emerging AI and search technologies

Content & Brand Authority

• Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries
• Build AI-assisted content workflows that improve quality and efficiency
• Establish the company as a recognized thought leader within its industry
• Drive PR and earned media opportunities
• Ensure all content reflects technical accuracy, credibility, and trust

Performance Marketing & Analytics

• Own paid acquisition strategy across Google Ads and other digital channels
• Optimize conversion rates and customer acquisition costs
• Develop attribution models linking marketing performance to revenue
• Lead lifecycle marketing initiatives to improve retention and customer value
• Report marketing performance and strategic recommendations directly to the CEO

What We're Looking For

Required

• 10+ years of progressive marketing experience
• 3-5+ years leading marketing within a high-growth digital business
• Proven experience building and scaling marketing functions
• Deep expertise in SEO, AI Search (AEO), content strategy, and organic growth
• Strong paid media and digital acquisition experience
• Experience implementing AI-enabled content operations
• Expertise in marketing analytics, attribution, and performance reporting
• Exceptional written communication and storytelling abilities
• Experience working directly with executive leadership

Preferred

• Experience in financial services, fintech, legal, insurance, tax, or other trust-based professional services
• PR and earned media experience
• SaaS or subscription-based business experience
• Global B2C or B2B marketing experience
• Experience leading fully remote teams

Ideal Backgrounds

Candidates from the following industries are encouraged to apply:

• FinTech
• Financial Services
• Legal Technology
• Professional Services
• SaaS
• InsurTech
• Tax & Accounting
• Digital Consumer Services

Who Will Thrive Here?

You'll be successful in this role if you:

• Think like an owner and enjoy building from the ground up
• Balance strategic vision with hands-on execution
• Make decisions based on data and measurable business outcomes
• Embrace AI, innovation, and continuous experimentation
• Enjoy working in entrepreneurial environments with minimal bureaucracy
• Thrive when given autonomy, accountability, and the opportunity to create meaningful impact

Apply Today

If you're an experienced marketing leader looking to build, scale, and lead the marketing function for a fast-growing digital business, we'd welcome a confidential conversation.

Apply today to learn more.