Head of AI Ecosystem & Growth

Agentic Payments | Snaplii

Location: San Francisco Bay Area, onsite at least 3 days a week

Employment: Full-time preferred

Reporting to: Founder & CEO, Spencer Xu

Compensation: Up to US$300,000 annual cash, plus equity and performance bonus

Why Snaplii?

Snaplii is one of North America's fastest-growing fintech platforms: 400,000+ users save money through discounted gift cards, earn rewards on everyday spending, manage balances through Snaplii Cash and pay their bills. We process $300M+ in annual transaction volume, work with 500+ brand partners including Costco, Walmart, Amazon and Uber, rank as a Top-40 Finance App, and are already profitable. We have offices in Toronto and Silicon Valley, and our founding team has 10+ years in payments.

Now we're building what comes next: Snaplii A2M (Agent-to-Merchant), payment infrastructure that lets AI agents hold funds and pay at major merchants, within limits their owners set for each transaction. AI generates demand. Snaplii executes the payment. Building on an operating consumer payments business, Snaplii has demonstrated an end-to-end agent purchasing and payment workflow in the Muse environment. We believe the next major distribution opportunity in commerce will come from AI agents that help users discover, decide and transact.

The Opportunity

We are looking for an entrepreneurial Head of AI Ecosystem & Growth to build Snaplii's presence and distribution network across the AI agent ecosystem. This is not a traditional corporate marketing role or a conventional enterprise sales position. We want a hands-on growth leader who knows how to turn a promising AI product into something founders, developers and the wider industry talk about, integrate and actively use. You will work directly with our CEO to connect with AI founders, create compelling narratives, develop strategic partnerships, launch ecosystem campaigns and translate market attention into measurable payment adoption.

What You Will Own

1. AI Ecosystem Building & Partnerships: Build trusted relationships with AI agent founders, developer communities, emerging AI platforms, accelerators and relevant ecosystem leaders. Identify high-potential personal agents, shopping agents and other AI products with real payment use cases. Develop strategic partnerships that lead to product integrations, distribution and active customer adoption. Build repeatable processes for recruiting and activating both flagship partners and smaller AI startups.
2. Founder-Led GTM & Product Growth: Build and execute go-to-market strategies for Snaplii's Agentic Payments offerings. Experiment with developer acquisition, product-led growth, community programs and partner distribution. Work closely with product and engineering teams to reduce friction from initial interest to integration, first payment and repeat usage. Own an actionable growth funnel and use data to identify what is working.
3. X, Community, PR & Ecosystem Marketing: Shape a distinctive narrative for Snaplii in the AI agent economy. Drive meaningful industry conversations through X, founder communities, events, creative campaigns and relevant media. Build co-marketing programs with ecosystem partners, including joint announcements, events, developer campaigns and case studies. Turn attention and relationships into measurable developer interest, integrations, partner activation and commercial opportunities. Help build the company's founder-facing and industry-facing voice.
4. Build a Scalable Growth Function: Establish repeatable ecosystem outreach, partnership development and activation processes. Coordinate with BD, product, engineering and marketing resources to execute growth initiatives. Build and coach a small team as the business scales. Track results from first contact through signed partnership, launch, partner-led promotion and ongoing payment activity.

What We're Looking For

Core Qualifications: Demonstrated success building go-to-market, growth, ecosystem or partnership initiatives for an early-stage or growth-stage AI or technology company. Active involvement in the AI agent, developer tools, AI infrastructure or emerging AI startup ecosystem. A proven ability to build relationships with founders, technical teams, developers and commercial partners. Hands-on experience with at least two of the following: ecosystem partnerships, developer/community growth, X-led distribution, PR, product launches, events or co-marketing. Evidence that your work generated meaningful product adoption, partnerships, active users, revenue or other measurable commercial outcomes. Excellent storytelling, communication, relationship-building and execution skills. Strong written and spoken English and the ability to represent Snaplii with founders, executives, partners and media. Professional working proficiency in Mandarin Chinese. This role works daily in Mandarin with our leadership team and Chinese-speaking ecosystem partners.

Strong Advantages

Founding or early GTM experience at an AI agent company, developer tools startup, API platform or AI infrastructure business. A visible and engaged professional presence on X, particularly within AI, agents, developer tools and startup communities. Experience designing viral or high-impact campaigns that resulted in lasting business value. Experience growing developer ecosystems through integrations, community or partner-led distribution. Working familiarity with APIs, MCP, agent workflows and payment products; engineering experience is not required. Experience recruiting, coaching or managing a small partnerships or growth team. Relationships across personal agent founders, AI platforms, investors and startup communities.

What Success Looks Like

Over the first six months, the ambition is to: Develop and advance 1–3 flagship AI platform partnership opportunities toward commercial launch and active distribution. Build a scalable acquisition and activation program targeting 500 smaller AI agent products or companies, with successful integration and partner-led customer promotion. Establish repeatable ecosystem marketing, founder engagement and partner onboarding programs. Build a measurable conversion funnel from partner interest to integration, first real payment and recurring usage. Demonstrate partner-driven growth in activated agents, payment volume, net revenue and commercially sustainable partner economics. These objectives depend on agreed product readiness, developer onboarding infrastructure, engineering support, team capacity and commercial resources. Final milestones and success measures will be established jointly with the CEO.

Why Join Snaplii?

Help define how AI agents participate in real-world commerce. Build on existing payment capabilities rather than starting with a concept alone. Work directly with a founder and influence the company's commercial direction. Own the intersection of AI, developer ecosystems, storytelling, partnerships and growth. Build a new distribution network for an emerging category of commerce. Snaplii evaluates candidates based on relevant experience, professional capabilities and demonstrated results. Please visit our careers page to see more job opportunities.