We the Wild

We're building the leading plant care brand for modern consumers. We're redefining how people connect with their plants through science-backed products and fresh, sustainable thinking. We're scaling rapidly across multiple markets, and this is just the beginning.

We are an Australian-headquartered company with warehouse and manufacturing facilities in Houston, Texas, and Sydney, Australia.

About the Role

The Finance Manager is a hands-on, execution-focused finance professional responsible for keeping the day-to-day financial operations of We the Wild running with accuracy and discipline.

Reporting to the Operations Director, this is not a role for someone who prefers to stay at a distance from the numbers. You will be deeply involved in the details, owning financial outputs and ensuring the business always has a clear, accurate, and up-to-date understanding of its financial position.

You will be supported by a full-time Bookkeeper and an AR/AP team member, as well as dedicated external tax and accounting firms in both Australia and the US that manage local compliance obligations. Everything else sits with you—including month-end close, cash flow management, payroll, financial reporting, and maintaining the financial models and systems that underpin the business.

The ideal candidate thrives in a fast-paced startup environment and is comfortable managing the operational complexity of retail, wholesale, e-commerce, warehouse, and manufacturing operations across two markets.

We're looking for someone who can maintain and continuously improve what we've built—not someone looking to start from scratch.

Startup life involves constant context-switching, navigating ambiguity, and solving new and unforeseen challenges. Throughout it all, the Finance Manager must remain thoughtful, precise, proactive, and solution-oriented, while consistently applying a commercial mindset to every aspect of the role.

This is a remote position that primarily operates within Australian time zones, with the expectation of at least one day per week of overlap with our US team.

Responsibilities

Financial Management

• Own the end-to-end month-end close process.
• Prepare month-end reporting packs.
• Review reconciliations prepared by the Bookkeeper and outsourced providers.
• Ensure financial accuracy across both Australian and US entities.

Working Capital Management

• Manage detailed cash flow across multiple regions.
• Monitor inventory, working capital requirements, and foreign exchange (FX) exposure.

Transactional Oversight

• Process and review payroll and payroll obligations in both the US and Australia, including employee on-costs and Employee Share Plan calculations.
• Supervise the AR/AP team member and Bookkeeper, reviewing their work to ensure accuracy and completeness.

Financial Reporting

• Prepare monthly, quarterly, and annual financial reports.
• Ensure timely and accurate reporting that supports informed and agile decision-making.
• Prepare the financial sections of board reporting packs as required.

Tax Compliance

• Coordinate with external tax and accounting firms in Australia and the US to ensure compliance with all relevant obligations, including:
• Annual tax filings
• R&D claims
• Ad hoc grant management
• Serve as the internal point of contact and manage the flow of financial information to external advisors.
• Deep expertise in Australian or US tax law is not required, as these responsibilities are supported externally.

Systems Management

• Maintain and optimise financial system integrations to support current business operations.
• Current systems include:
• Xero
• Cin7
• Shopify
• Stripe
• Airwallex
• Experience integrating inventory management systems with accounting platforms is essential.

Banking Relationships

• Manage day-to-day banking relationships.
• Ensure compliance with all relevant financial obligations.

Capital Raise Support

• Prepare and maintain financial data packages to support business planning and capital-raising activities as required.

Internal Controls

• Maintain robust internal controls and procedures to safeguard company assets.
• Ensure the integrity and accuracy of financial information.

Commercial Finance & Business Partnering

Commercial Support

• Partner closely with the Operations Director and department heads to provide financial analysis that supports strategic business decisions, including:
• Pricing and customer profitability analysis, with a particular focus on the US retail landscape.
• Financial input into supplier contract negotiations.
• Analysis and tracking of gross margin improvement initiatives.
• Product costing and manufacturing accounting across warehouse and manufacturing operations.

Budgeting & Forecasting

• Execute the annual budgeting process.
• Maintain and continuously improve rolling forecasts and three-way financial models.
• Monitor financial performance and provide insights and recommendations to the leadership team.

Requirements

• 6+ years of experience in a finance role, with demonstrated ability to operate independently across a broad scope of responsibilities.
• CPA qualification is required.
• Experience in startup or high-growth consumer product environments is desirable.
• Exposure to Australian or US retail businesses is advantageous.
• Comfortable working with e-commerce metrics and measuring e-commerce financial performance.
• Experience with Xero accounting software is preferred, including reconciliation of multiple system integrations.
• Experience with Cin7 or another inventory management system, including its integration with accounting software, is advantageous.
• Knowledge of manufacturing accounting and warehouse finance management is advantageous.
• Familiarity with multi-entity or multi-jurisdiction finance operations is advantageous.
• Deep expertise in US or Australian tax law is not required, as these responsibilities are supported by external advisors.
• Strong organisational and multitasking skills, with the ability to prioritise effectively in a fast-paced environment.
• Excellent verbal and written communication skills.
• A proactive, detail-oriented approach to problem-solving and process improvement.
• Ability to work independently while collaborating effectively within a small, globally distributed team.

Our Values

• Focused & Determined
• Relentless in our pursuit of building something special.
• Curious
• We challenge the status quo and embrace continuous learning.
• Thrive on Change
• We remain optimistic, adaptable, and agile in the face of challenges.
• No Ego
• We work as one team, supporting each other and always doing the right thing.