Fbs - marketing consultant ii

Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

About the Role

We are looking for an Marketing Consultant II to join the Affiliate Marketing Team at Farmers Insurance, a high-impact group focused on driving scalable customer acquisition through strategic partnerships with third-party publishers. This team collaborates with a diverse network of content creators, media partners, and comparison platforms to deliver high-quality, compliant content that educates consumers while generating measurable business results.

As the Affiliate Marketing Program continues to scale, this role will play a key part in enabling data-driven decision-making, improving partner performance, and ensuring operational excellence. You will support performance analysis, campaign optimization, and partner engagement while contributing to the growth and effectiveness of a performance-based marketing model.

What You’ll Do

• Analyze affiliate partner performance to identify opportunities to improve efficiency across traffic sources and lines of business (LOB)
• Validate performance results, monitor for anomalies or potential fraud, and ensure compliance with program standards
• Support the optimization of marketing campaigns through data analysis and testing (including A/B testing initiatives)
• Assist in managing relationships with affiliate partners, providing day-to-day support and ensuring alignment with program goals
• Contribute to campaign planning and execution, including content initiatives such as newsletters and partner communications
• Create and analyze business-to-consumer marketing content (email, direct mail, digital assets) to improve engagement and conversion rates
• Support business-to-business marketing initiatives by coordinating with stakeholders across sales, legal, product, and external partners
• Manage timelines and deliverables for marketing initiatives, ensuring on-time and high-quality execution
• Leverage data, analytics, and AI-driven insights to refine strategies and enhance marketing performance
• Partner with cross-functional teams (marketing, analytics, technology) to improve tracking, reporting, and campaign effectiveness
• Develop and execute test-and-learn strategies to continuously improve performance and customer experience
• Stay up to date with industry trends and best practices in affiliate and digital marketing

3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing

Bachelor’s degree

Experience working with agency partners, publishers, or third-party marketing platforms is a plus

Microsoft Excel (Intermediate)

Power BI (Entry Level)

Experience leveraging data and analytics to drive marketing decisions

Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations

Detail-oriented, with a focus on accuracy, compliance, and performance validation

Strong communication and stakeholder management skills

Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs) is a strong plus

Exposure to campaign testing (A/B testing) and optimization strategies

Competitive compensation and benefits package:

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development

Note: Benefits differ based on employee level.