Events marketing manager

About the role

Panorama is looking for an Events Marketing Manager to design, plan, and execute a portfolio of hosted, virtual, and third-party in-person events that drive pipeline growth and support brand visibility. This role owns event planning and execution across multiple formats—from industry conferences and Panorama-hosted customer showcases to webinars and virtual learning experiences—applying strategic judgment and expertise to event selection, strategy, and implementation while delivering high-quality execution.

You’ll partner closely with the Director of Events Marketing to evaluate opportunities, develop recommendations, and execute events aligned to Panorama’s broader go-to-market strategy. This role blends strategic thinking with hands-on delivery and plays a key role in ensuring our event investments translate into meaningful engagement, qualified lead generation, and measurable pipeline outcomes.

Responsibilities

• Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations.
• Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery.
• Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events.
• Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment.
• Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows.
• Build and maintain templates, playbooks, and systems that scale event operations and support consistency.
• Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence. Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment.
• Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning.
• Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene.
• Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution.
• Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value.

3-5 years of experience in B2B event marketing, field marketing, demand generation, or related roles with exposure to both in-person and virtual/webinar execution.

Demonstrated ability to design event plans, make strategic recommendations, and execute across multiple event formats and channels.

Experience executing hosted events (customer conferences, workshops, webinars), third-party conferences, field events, and partner activations.

Strong project management skills with exceptional attention to detail and the ability to manage multiple initiatives simultaneously while juggling vendor relationships and timelines.

CRM & Marketing Automation proficiency: Hands-on experience with HubSpot and/or Salesforce, including campaign creation, lead management, reporting, and pipeline tracking.

Data-driven mindset: Ability to design metrics, track KPIs, generate reports, and translate performance data into actionable insights.

Familiarity with event tools and lead management workflows (registration tools, badge scans, CRM/MAP integration).

Experience in edtech preferred, or demonstrated ability to ramp quickly in a complex B2B SaaS environment.

Base Salary

The base salary range for this position is $85,000 - $125,000. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.

Some of the additional benefits offered are:

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop