Director of product marketing

Join the team leading the next evolution of virtual care. At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives. Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens.

Summary of Position

The Director, B2B Product Marketing leads strategy and commercialization for Teladoc Health’s enterprise solutions, translating product capabilities, clinical outcomes, buyer needs, and market dynamics into differentiated positioning and go-to-market strategies. This leader connects Product, Marketing, Sales, Clinical, Client Management, and other client-facing teams to ensure solutions are clearly positioned, commercially ready, and tied to member and business outcomes. Reporting to the Head of Product Marketing, this role advances B2B priorities within the broader B2B2C strategy. Success requires simplifying complexity, influencing senior stakeholders, and turning insight into actionable narratives, plans, and tools.

Key responsibilities

• B2B positioning and narrative: Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers. Translate complex capabilities into clear customer value and align messaging across customer-facing teams.
• Core sales assets and buyer enablement: Create scalable pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training that support acquisition, retention, and expansion. Partner with B2B Marketing, Content, and Creative on broader execution.
• Go-to-market and launches: Lead B2B go-to-market strategy and commercial readiness for priority offerings. Define audiences, buyer needs, positioning, readiness requirements, and success measures; partner with Product on commercialization and B2B Marketing on activation.
• Customer adoption and value: Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion. Connect enterprise value to member awareness, utilization, outcomes, and buyer ROI.
• Cross-functional leadership: Lead complex initiatives through influence, clarify roles and decisions, and serve as the Product Marketing partner for assigned solutions. Align priorities, resources, launches, and market strategy with the broader portfolio.

What success looks like

• Clear, differentiated positioning aligned to the broader portfolio.
• Scalable sales assets that strengthen enterprise buyer conversations.
• Faster launches with clear readiness, ownership, and measurable outcomes.
• Insights that shape product, commercialization, and growth decisions.
• Stronger links between buyer value, member outcomes, and acquisition, renewal, and expansion.
• Product Marketing recognized as the bridge between product strategy, customer needs, growth, and member value.

Qualifications

• 8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience.
• Enterprise buyer fluency, with demonstrated experience marketing complex products or solutions and navigating multi-stakeholder buying processes.
• Proven ability to develop differentiated positioning, value propositions, messaging frameworks, and core commercial enablement assets.
• Track record leading product launches and commercial readiness across complex, cross-functional organizations.
• Experience using market research, voice-of-customer inputs, and competitive intelligence to shape positioning, roadmap inputs, and commercialization strategy.
• Strategic and hands-on leader who can connect narrative, enablement, launch readiness, customer value, and measurement to business outcomes.
• Healthcare, digital health, benefits, insurance, technology, or other regulated, multi-stakeholder industry experience preferred.
• Excellent storytelling, executive communication, stakeholder management, influence, and decision-framing skills.
• Bachelor’s degree required; advanced degree preferred.
• Potential of <10% travel required.

The base salary range for this position is $170,000 - $185,000. In addition to a base salary, this position is eligible for a performance bonus and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2026. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

We follow a Flexible Vacation Policy, intended for rest, relaxation, and personal time. All time off must be approved by your manager prior to use. You will also receive 80 hours of Paid Sick, Safe, and Caregiver Leave annually. This applies to full-time positions only. If you are applying for a part-time role, your recruiter can provide additional details.

As part of our hiring process, we verify identity and credentials, conduct interviews (live or video), and screen for fraud or misrepresentation. Applicants who falsify information will be disqualified. Teladoc Health will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Why join Teladoc Health?

Teladoc Health is transforming how better health happens. Learn how when you join us in pursuit of our impactful mission. Chart your career path with meaningful opportunities that empower you to grow, lead, and make a difference. Join a multi-faceted community that celebrates each colleague’s unique perspective and is focused on continually improving, each and every day. Contribute to an innovative culture where fresh ideas are valued as we increase access to care in new ways. Enjoy an inclusive benefits program centered around you and your family, with tailored programs that address your unique needs. Explore candidate resources with tips and tricks from Teladoc Health recruiters and learn more about our company culture by exploring #TeamTeladocHealth on LinkedIn.

As an Equal Opportunity Employer, we never have and never will discriminate against any job candidate or employee due to age, race, religion, color, ethnicity, national origin, gender, gender identity/expression, sexual orientation, membership in an employee organization, medical condition, family history, genetic information, veteran status, marital status, parental status, or pregnancy). In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind. Teladoc Health respects your privacy and is committed to maintaining the confidentiality and security of your personal information. In furtherance of your employment relationship with Teladoc Health, we collect personal information responsibly and in accordance with applicable data privacy laws, including but not limited to, the California Consumer Privacy Act (CCPA). Personal information is defined as: Any information or set of information relating to you, including (a) all information that identifies you or could reasonably be used to identify you, and (b) all information that any applicable law treats as personal information. Teladoc Health’s Notice of Privacy Practices for U.S. Employees’ Personal information is available at this link.