Director of product marketing & commercialization

Enterprise Health is the workforce health platform used by complex organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at scale. Our customers include health systems, large employers, government agencies, and enterprise occupational health programs, where workforce health is operational infrastructure, not a back-office function.

We bring the longitudinal employee health record, clinical workflows, compliance automation, interoperability, and natively embedded AI through Ozwell into one platform built for the complexity of modern workforce health. We are building the category of Enterprise Workforce Health and Readiness.

We are private equity backed and professionalizing how we build product, market, sell, and commercialize. This role joins at a defining moment.

About the Role

Enterprise Health is hiring a Director of Product Marketing & Commercialization to own how our products win in the market. You will turn product capability into market clarity, sales confidence, customer proof, and revenue impact.

This role reports to the CMO and operates as the commercial bridge between Product, Sales, Customer Success, and Marketing. It carries the seniority and authority to drive cross-functional commercialization, even though it does not manage people at the outset.

This is a hands-on, individual contributor role. There is no product marketing team beneath you. You will personally create the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product copy. You will work directly with the CMO, CEO, CPO, CRO, Sales, Customer Success, Product, and R&D. The visibility is high and the accountability is real.

A central focus is commercializing our AI, delivered through Ozwell. This is a real commercialization mandate: positioning, packaging support, launch planning, sales enablement, adoption messaging, customer proof, and expansion support. It is a revenue responsibility, not a talking point.

What You Will Own

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI
• Lead category positioning, defining how Enterprise Health frames and owns its space in the market
• Lead go-to-market and commercialization planning for AI and future product modules
• Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams
• Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions
• Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling
• Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms
• Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales
• Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness
• Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities
• Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals
• Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates
• Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations
• Help build a repeatable commercialization operating model for Enterprise Health

Required Qualifications

Required: experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient.

8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for complex software

Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly complex enterprise healthcare solutions. Direct AI commercialization experience is strongly preferred.

Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees

Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy

Strong writing and executive communication skills

Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters

Strategic enough to shape category and positioning, and practical enough to ship work every week

Preferred Qualifications

Occupational health, employee health, workforce health, health system, large employer, or government healthcare experience

Experience marketing regulated healthcare software

Experience bringing AI capabilities to market in clinical or compliance-sensitive environments

Experience marketing to health systems, large employers, or government agencies

Account-based marketing, enterprise deal support, customer proof programs, or expansion marketing experience

Familiarity with HubSpot, Salesforce, 6sense, or similar revenue technology platforms

First 90 Days

By Day 30

Learn the platform, Ozwell, the buyers, and the competitive landscape

Sit in on sales calls and customer conversations to hear how deals are won and lost

Audit existing positioning, messaging, and enablement, and identify the highest-leverage gaps

By Day 60

Deliver sharpened platform and Ozwell positioning and messaging

Ship the first priority enablement assets that sales can use immediately

Define a launch and commercialization framework with clear tiers and readiness requirements

By Day 90

Stand up a real go-to-market motion for a priority capability, with proof points and sales materials in field use

Establish the commercialization operating model and the metrics you will be measured against

How the Role Is Measured

This role is measured by commercial impact, not activity.

Pipeline influenced and created for priority product areas, including AI and expansion

Expansion revenue and new logo contribution supported by product marketing

Win rate, including competitive win rate, in evaluations you equip

Sales cycle velocity on deals using your materials

Product and feature adoption driven by launch and adoption messaging

Sales enablement adoption and field usage

Launch performance: readiness, customer engagement, qualified opportunities, and revenue contribution

Quality and usefulness of positioning, messaging, competitive intelligence, and customer proof

Who Will Thrive Here

You think clearly, write clearly, and care about precision

You want ownership, visibility, and commercial impact, not a layer of management between you and the work

You can shape a category narrative and ship a battlecard in the same week

You are comfortable with healthcare complexity and multi-stakeholder buyers

You treat AI commercialization as a revenue problem, not a talking point

You work extremely well across Product, Sales, and Customer Success without becoming an order taker or a feature describer

This May Not Be the Right Role If

You are looking to lead a team rather than personally build the work. This role has no product marketing team beneath it.

You want a content-only or campaign-only remit. This role owns positioning, commercialization, and the sales outcomes that follow.

Your background is in general healthcare marketing rather than B2B healthcare technology. Fluency with healthcare technology buyers and category complexity is required here.

You do your best work in stable, heavily resourced environments with narrow scope. This is a lean, PE-backed setting that rewards ownership.

Compensation

Compensation for this role is competitive and commensurate with experience, with bonus eligibility. Final compensation will be based on experience, skills, location, and overall fit for the role.

Equal Opportunity

Enterprise Health is an equal opportunity employer. We are committed to building a team that reflects a wide range of backgrounds, experiences, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, age, sexual orientation, gender identity, or any other status protected by applicable law.