WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.

THE ROLE: DIRECTOR OF BRAND STRATEGY & BUSINESS GROWTH

The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy & Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.

KEY RESPONSIBILITIES:

• Lead the Brand Strategy Organization
• Drive Segment & Portfolio Growth Strategy
• Put the Brand at the Center of the Business
• Lead Business Performance & Growth Management
• Lead Strategic Initiatives & Special Projects
• Strategic Leadership & Organizational Influence

THE CANDIDATE

14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership, ideally with experience in ecommerce and media. This leader combines strong brand and consumer thinking with commercial and financial acumen, understanding how to translate insights into growth strategies that drive business performance.

They understand that brand strategy cannot live in a silo. They ensure that what the brand stands for, who it serves, and where it has the greatest right to win informs decisions across media investment, customer strategy, innovation, commercial planning, forecasting, demand planning, and operations. They are equally comfortable shaping long-term growth strategies, diagnosing business performance, and leading cross-functional teams against the company's highest-priority opportunities.

CAPABILITIES + SKILLS REQUIRED

• Experience partnering across Marketing, Media, Sales, Finance, Operations, Supply Chain, and Innovation.
• Strong understanding of forecasting, demand planning, annual business planning, and portfolio management processes.
• Ability to connect consumer insights, brand health, commercial performance, and financial results to inform growth strategies and business decisions.
• Proven ability to influence senior leaders and align cross-functional teams around a common vision, priorities, and growth agenda.
• Demonstrated success leading and developing high-performing teams, fostering strong business ownership, accountability, and strategic thinking.
• Comfortable moving seamlessly between long-term strategic planning, complex problem-solving, and detailed business analysis.
• Proven ability to lead ambiguous, cross-functional initiatives and drive high-impact projects from insight to execution.
• Highly collaborative, curious, commercially minded, and action-oriented.

WHAT TO EXPECT DURING THE INTERVIEW PROCESS

Initial video screen with a member of our Talent team. Round 1: Conversation with the Hiring Manager + 1-2 conversations with other Ollies on the team. Round 2: 2-3 conversations with team or cross functional Ollies. Final Round: Homework. At OLLY, our final round is called Homework. Candidates who participate in this round are given 3 questions in advance to answer and present to the interview panel they previously spoke with in the process. We understand every candidate is different. If you need a reasonable accommodation to adjust this procedure, please let us know as soon as possible so that we can evaluate and provide other options that work for your needs.

THE DETAILS

LOCATION: Remote, USA - 4X travel per year to company offsites. HOURS: Full time, exempt (salary). MANAGER: VP of Brand Strategy & Innovation. PLEASE NOTE: Candidates must be authorized to work in the United States without sponsorship.

WHAT WE OFFER:

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team.
• We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
• 4 weeks PTO + paid holidays + 12 Mental Health Days per year.
• 100% Paid parental leave, Fertility + Adoption Benefits.
• Annual Bonus.
• 401(k) plan with Employer Match.
• Hybrid Work + Wellness + Cell Phone Stipends.
• Free product.
• And much more!