Digital marketing lead

Job Location: Remote, Global

About The Role:

We are seeking a highly experienced Digital Marketing Lead to be accountable for developing and managing the organization's global performance marketing approach across paid digital channels. The Digital Marketing Lead will focus on achieving business growth through customer acquisition, revenue growth, and marketing efficiency using data-informed marketing practices. The Digital Marketing Lead will manage end-to-end campaign planning, implementation, optimization, performance measurement, and reporting across global markets.

The ideal candidate must have extensive knowledge of Google Ads, Meta Ads, affiliate marketing, and emerging digital advertising platforms, together with marketing technology, tracking, attribution, and platform integration expertise. The role combines strategic planning with operational excellence while providing guidance and professional development for a high-performing marketing team.

What you will be expected to do:

1. Performance Marketing Strategy
   • Develop and manage the global performance marketing strategy in line with business goals.
   • Establish annual, quarterly, and monthly customer acquisition plans across markets.
   • Deliver customer acquisition, revenue growth, and marketing efficiency targets.
   • Create scalable paid media approaches for established and emerging markets.
   • Identify opportunities to expand customer acquisition across digital channels.
2. Campaign Planning and Implementation
   • Manage the complete campaign lifecycle across multiple digital platforms.
   • Establish campaign goals, audience plans, bidding approaches, creative direction, and budget allocation.
   • Optimize campaigns to maximize business outcomes.
   • Monitor campaign results and implement continuous improvements.
   • Conduct A/B testing for creative assets, landing pages, audiences, and bidding approaches to improve outcomes.
3. Paid Media Channel Management
   • Manage planning and implementation across: Google Ads, Meta, Affiliate marketing, Programmatic advertising, Emerging advertising platforms.
   • Assess new customer acquisition channels and introduce them where appropriate.
4. Performance Improvement
   • Manage optimization of the customer acquisition journey across channels.
   • Improve campaign effectiveness using data-informed methods.
   • Monitor and optimize key performance indicators.
5. Measurement, Attribution and Tracking
   • Manage the digital measurement framework across paid channels.
   • Ensure accurate implementation and maintenance of tracking tools.
6. Marketing Technology
   • Manage implementation and continuous improvement of the marketing technology ecosystem.
   • Introduce automation where appropriate.
7. Reporting and Business Insights
   • Create executive dashboards for campaign performance.
   • Present performance updates and produce practical insights from campaign data.
8. Cross-functional Working
   • Work with Brand, Product, Technology, Measurement, CRM, and Sales teams.
   • Manage relationships with media agencies and external partners.

You might be a strong candidate if you have:

• Bachelor's degree in Marketing, Business, Engineering, or a related discipline.
• 8–12 years of practical experience in digital performance marketing.
• Demonstrated experience managing multi-country or global paid media campaigns.
• Extensive knowledge of Google Ads and Meta Ads platforms.

What Sun King offers:

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture with enthusiastic colleagues.
• A truly multicultural experience.
• Structured, tailored learning and development programs.

We place great importance on sustaining a diverse, inclusive work environment.