Demand generation marketer

As a Demand Generation Marketer, you will own the hands-on execution of programs that generate qualified pipeline for a fast-growing B2B technology company serving leading e-commerce brands. You will work directly with company leadership to turn high-level growth priorities into campaigns that attract the right audience and drive booked sales meetings.

This is a builder role on a lean team, not a narrow marketing-specialist position. You will personally execute across content, webinars, email, paid acquisition, landing pages, and campaign analytics. You should be comfortable taking a high-level objective, determining how to execute it, launching the campaign yourself, measuring the results, and adjusting quickly based on performance.

Responsibilities

• Own and execute demand generation campaigns across content, webinars, email, and paid acquisition, with accountability for qualified leads, booked demos, and pipeline
• Build a content-led demand generation program across channels such as LinkedIn, newsletters, blogs, long-form content, and podcasts
• Own the webinar program end to end, including topic development, landing pages, promotion, audience acquisition, registration, attendance, and post-event follow-up
• Develop and execute strategies that convert content and webinar audiences into qualified prospects and booked sales meetings
• Build and manage email campaigns, newsletters, nurture sequences, audience segmentation, and campaign follow-up in HubSpot
• Plan, launch, test, and optimize paid acquisition campaigns across channels such as Google Ads, LinkedIn Ads, and Meta Ads
• Build and optimize campaign landing pages and conversion paths using Webflow or similar platforms
• Track funnel and channel performance across metrics such as MQLs, SQLs, booked demos, conversion rates, CPL, CAC, and pipeline generated, using results to determine where to scale or adjust investment
• Maintain accurate campaign attribution and lead source data within HubSpot
• Coordinate with external SEO/AEO resources and support occasional sales enablement needs such as one-pagers and campaign assets
• Use AI tools such as Claude or equivalent platforms to accelerate content creation, research, campaign development, and analysis while applying strong independent judgment

Qualifications

• 3+ years of hands-on demand generation or growth marketing experience, preferably within B2B SaaS or technology
• Experience working on a lean marketing team, ideally 1–4 people, with direct ownership of campaigns and measurable marketing outcomes
• Candidates coming from large enterprise marketing organizations must demonstrate independent ownership of a new market, business line, growth initiative, or similarly broad function; narrow specialist experience within a large marketing department is not sufficient
• Proven track record connecting personally owned marketing programs to measurable outcomes such as qualified leads, booked demos, opportunities, pipeline, or revenue
• Strong content marketing experience with an understanding of how to use content to generate demand rather than engagement alone
• Proven experience running webinars or virtual events with responsibility for audience acquisition and measurable lead or pipeline generation
• Hands-on experience with email marketing and nurture programs as well as paid acquisition through platforms such as Google Ads, LinkedIn Ads, and/or Meta Ads
• Experience with HubSpot or a comparable marketing automation and CRM platform
• Strong written and spoken English, including the ability to independently create customer-facing marketing copy
• Self-directed and comfortable executing with limited oversight in a fast-moving, high-ownership environment
• Comfortable using AI tools such as Claude, ChatGPT, or equivalent platforms as part of the marketing workflow

Nice to have

• Experience marketing to e-commerce, retail technology, Shopify-focused, or similar customers
• Experience executing B2B marketing campaigns targeting the US market
• Experience with Webflow or similar landing-page and CMS platforms
• Familiarity with SEO/AEO and coordinating with external specialists or contractors
• Experience building a demand generation function or successful acquisition channel from an early stage
• Basic creative capabilities using tools such as Canva or Figma