Creative strategist and media buyer / user acquisition lead (meta ads, tier-1)

We're looking for someone who combines a creative strategist and a user acquisition lead — the owner of user acquisition who builds creatives that actually work and personally drives their scaling on Meta Ads. This isn't an execution role inside a ready-made structure. We're looking for someone ready to build the UA function from the ground up into a real system, make decisions on both the numbers and the content, influence business results, and grow together with the product.

Tasks

What you'll be responsible for:

• Researching competitors, audiences, and spy tools to generate ideas and hooks.
• Briefing designers and AI production with high-quality creative requirements.
• Implementing and developing AI tools in creative production (static/video generation, AI avatars).
• Building and evolving a creative testing system.
• Managing Meta Ads campaigns for Tier-1 markets (US, Canada, and others).
• Forming hypotheses, analyzing test results, and scaling winning creative + targeting combinations.
• Analyzing campaign performance: CPA, ROAS, cohort analytics, and key business metrics.
• Scaling ad campaigns without losing efficiency.
• Contributing to the development of the product's creative and marketing strategy.

Requirements

What we're looking for:

• AT LEAST 2 years of experience as a User Acquisition Manager or Creative Strategist with a performance focus.
• Experience working at product companies with a strong performance culture.
• Hands-on experience managing budgets of $50,000+ per month on Meta Ads.
• Experience working with Tier-1 markets.
• Understanding of Web-to-Web and/or Web-to-App funnels.
• A strong feel for creative: understanding hooks, trends, and why something resonates with an audience.
• Experience building creative testing processes and making data-driven decisions.
• Hands-on experience briefing designers and working with AI creative generation tools.
• Strong analytical skills and systems thinking.
• Self-driven, with ownership of results.

Nice to have:

• Experience with AppsFlyer, Adjust, AEM, CAPI.
• Experience with spy tools (AdSpy, PiPiADS, Foreplay, etc.).
• Experience scaling ad budgets 2–3x while maintaining target metrics.
• Experience with Google Ads or TikTok Ads.

Benefits

What we offer:

• A hybrid role with a high level of autonomy and influence over the business — on both creative and numbers.
• Base salary of $2,500–4,000 (depending on experience).
• A bonus system tied to results and scaling.
• The opportunity for a compensation review based on performance.
• A path to equity in the product after a successful collaboration.
• Fully remote work format.
• A working product and an already-built sales funnel.
• An AI-first approach and budget for modern tools.
• Fast decision-making with no unnecessary bureaucracy.

If you're excited not just to run campaigns or just to make creatives, but to combine both and build a system that scales the product — I'd love to talk.

Role context:

Product: a digital product for a business audience (details shared at the interview stage).

Geo: Tier-1 — US, Canada, and others.

Channels: Meta Ads (primary).

Funnels: Web-to-Web and Web-to-App — the funnel is already built and working, no need to create it from scratch.

Spend: a significant monthly budget with an active scaling plan (numbers shared at the interview).

Role split — 60/40:

• 60% Creative: research on competitors, audiences, spy tools; generating ideas and hooks; briefing designers/AI production; analyzing why a creative worked or didn't.
• 40% User acquisition & analysis: launching campaigns, reading the numbers, deciding what to scale and what to kill.

Team philosophy: a small, effective team with no bloated headcount — no juniors, only self-sufficient, strong people.

Zero bureaucracy and zero micromanagement: decisions are made fast, we work for results, not process.

Creatives are produced through an AI pipeline (static/video generation, AI avatars) — you own and run it yourself. This person needs to work hands-on with tools and systems, not "manage vendors."

Compensation:

Base + % of spend with a KPI gate:

• Base salary range — $2,500–4,000 to start (final number negotiable, depending on level).
• Bonus: 2% of monthly spend up to $100k + 2.5% on everything above $100k — no cap: the more you scale, the more you earn.
• Bonus is paid when average monthly CPA is ≤ target cap and early cohort re-bill is at or above the norm (a quality-of-traffic safeguard).
• CPA exceeds cap by up to 15% → bonus rate ×0.5; more than 15% → no bonus for that month.
• Everything is calculated from two numbers (spend + CPA); you see the calculation base in the dashboard.
• Base salary review after 6 months based on results.
• Equity: after 12 months of collaboration, based on results — the opportunity to receive a share/option in the product. This is a level of partnership that corporate structures simply don't offer.
• Fully remote, no office ties!
• A working funnel and product — not a "maybe it'll take off" startup lottery: the funnel is built, there are sales, the job is to systematize and scale.
• AI-first approach: creative production runs on an AI pipeline, with budget for tools and freedom to experiment with the stack.
• No bureaucracy: direct access to the founder, decisions made within a day, no approvals through five layers of management.