Copy of director of marketing

About the role

This is a fully remote position offering the opportunity to make a significant impact within a high-growth company.

What you'll do

• Develop and execute marketing campaigns to drive brand awareness, engagement, and elevate brand equity
• Lead digital marketing and demand generation initiatives across multiple channels to drive pipeline growth and revenue.
• Define, create, and own marketing content ensuring consistent messaging across both B2B and B2C audiences.
• Develop and evolve each product’s key value proposition and competitive positioning.
• Design, build, and execute go-to-market strategies for new products ensuring timely and cost-effective launches.
• Own full-funnel marketing strategy including planning, execution, optimization, and performance reporting.
• Conceptualize and deliver multi-channel growth strategies using SEO, SEM, email marketing, paid social, influencer/community development, programmatic display, mobile/web channels, and traditional marketing tactics.
• Establish clear priorities and deliver high-impact initiatives on time and within budget.
• Guide and collaborate with the social media marketing manager to design, build, and maintain a strong digital presence.
• Support trade show participation and event marketing strategy.
• Partner with sales leadership to communicate product value and develop sales enablement tools.
• Control budgets and allocate resources effectively across campaigns and initiatives.
• Monitor and analyze campaign performance to optimize marketing ROI and achieve key metrics in an agile environment.
• Extract actionable insights from customer research, feedback, and data analytics.
• Conduct competitive analysis to ensure brand differentiation and strong market positioning.
• Communicate project progress, needs, and results to executive leadership.

Qualifications

• Bachelor’s Degree in Business, Marketing, Life Sciences, or related field required
• MBA preferred
• 5–7+ years of medical or healthcare marketing experience required
• Experience in medical aesthetics marketing including skincare, injectables, or aesthetic devices.
• Demonstrated success leading digital marketing, demand generation, and branding initiatives
• Proven ability to develop marketing strategy while also executing campaigns hands-on
• Experience marketing to both B2B and B2C audiences
• Strong analytical, communication, and leadership skills
• Demonstrated ability to build and lead high-performing marketing teams
• Results-driven and highly collaborative professional