Brand designer (freelance, contract)

Remote · 3 to 4 week project · Start immediately

ABOUT PROMOM

ProMom is an AI companion for the whole motherhood journey, from trying to conceive through pregnancy and postpartum. One app instead of six, with guidance shaped by a Medical Advisory Team of OB-GYNs and pediatricians. We are private by design, we do not sell user data, and we are ad free.

We are a small, fast team. Our users are often overwhelmed, anxious, and exhausted. Everything we build has to feel calm.

THE PROJECT

We are mid-way through a full redesign of the app. Two in-house UX designers are building in Figma right now, and they are blocked on brand decisions. We need a brand designer to make those decisions and hand them a system they can build with immediately.

This is not a brand guide that gets delivered at the end and filed away. Your work goes straight into a live product build, week by week.

WHAT YOU WILL DELIVER

• Color palette. A brand palette for marketing, plus an extended app color system that can express user stage (trying to conceive, pregnancy, postpartum) and functional states.
• Typography. Type direction for brand and app. Our current type reads techy. We want calm, human, and legible when someone is tired.
• Logo and app icon. A light refresh of the existing logo, evolution not redesign, plus the lockups we need. And a new App Store icon that reads at 60px on a home screen, our most-seen brand asset.
• Illustration style and brand design elements. The visual language that carries across app and marketing.
• Iconography direction. You set the style and our in-house UX team builds the library against it. If the icons only need a restyle, that is a direction-and-review job. If they need a full redesign, we will decide together who is best placed to build them.
• Brand style guide. Documented in Figma with our UX team as we go, so brand and app stay one system.

Not in scope: photography, marketing templates, website design.

HOW WE WORK TOGETHER

You lead brand direction and design judgment. Our two UX designers execute at scale. That means a kickoff together, a weekly working session, and shared Figma access so they can build with your work in real time rather than waiting.

Sequence matters. Color and typography come first because the app build is blocked on them. Illustration and icon direction follow immediately after, not at the end, because our designers are producing those assets now.

WHAT WE NEED FROM YOU

Must have

• Strong color, typography, and systems thinking. You have built a color and type system that shipped inside a real product, not just a logo and a moodboard.
• Experience across both brand and product design. You can hand a UX team something they can actually build with.
• Real availability. This is the single biggest factor for us. Roughly 12 to 20 hours a week for the next 3 to 4 weeks, starting now. If you are fitting this around a full-time job, it is probably not a fit.
• Free of any employer restriction on outside work and on IP ownership. We need clean title to everything delivered.
• Comfortable working across time zones. Meetings mostly Pacific business hours, with some flexibility for our UX designers in GMT+3.

Nice to have

• Health, women's health, wellness, or consumer app brand experience
• You have worked alongside an in-house product team before

LOGISTICS

• Start: immediately
• Duration: 3 to 4 weeks
• Location: fully remote
• Budget: $4,000 to $6,000, with the final scope aligned together
• Payment: milestone based, invoiced

We review applications daily and will move quickly on the right person.