Job Title: Social Media Manager

Job Overview (What This Role Is All About):

Cotopaxi strives to help people see the world and make it better. With culture as a bridge in our brand belief, the Social Media Manager will bring Cotopaxi into culture, and culture into Cotopaxi through compelling, relevant and distinctly Cotopaxi storytelling.

This role will own the strategy, creative development and day-to-day execution of Cotopaxi’s organic social presence. From shaping the content calendar to creating social-first content and capturing real-time moments at shoots, events and activations, this role will bring our brand, products, impact and community to life across platforms.

Job Responsibilities (How You’ll Make An Impact):

• Social Strategy + Channel Ownership: Develop and execute Cotopaxi’s organic social strategy across Instagram, TikTok, Facebook, LinkedIn and YouTube, aligned with brand priorities, campaigns, product launches and impact initiatives.
• Social-First Content + Creative: Concept, capture, edit and produce platform-native photo and video content that brings Cotopaxi’s brand, products, people, impact and community to life.
• Culture + Community: Maintain a strong pulse on internet culture, social trends, emerging creators, platform behaviors and relevant cultural conversations.
• Performance + Insights: Own organic social reporting and performance measurement using tools such as Sprout Social and native platform analytics.
• Collaboration + Execution: Collaborate closely with Brand Creative, Integrated Marketing, Influencer, PR, Ecomm, Growth and Impact to ensure social is integrated into key brand and business initiatives.

The Ideal Candidate (What You’ll Bring to the Role):

• 5+ years of experience in social media, preferably with a consumer-facing lifestyle, outdoor, apparel, travel or culturally relevant brand.
• Proven experience developing and executing organic social strategies across Instagram and TikTok, with working knowledge of additional platforms including Facebook, LinkedIn and YouTube.
• Portfolio demonstrating your ability to conceptualize, capture, produce and edit compelling, social-first content, particularly short-form video for Reels and TikTok.
• Strong understanding of internet culture, social trends, emerging creators and evolving platform behaviors, with the ability to identify timely, authentic opportunities for the Cotopaxi brand.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.