Sales Manager

Liora at Henderson is a vibrant Independent Living community nestled in the heart of Henderson, Nevada. Recently welcomed into the AgeWell Senior Living family, Liora at Henderson is entering an exciting new chapter—one focused on people, purpose, and possibility. At Liora, we believe work should be more than a job. It should be a place where you feel valued, supported, and proud of the difference you make each day. Our residents choose Independent Living for freedom and connection, and our team plays a vital role in creating a warm, engaging, and worry-free lifestyle for them.

Why Work at Liora at Henderson?

• Be part of a newly managed community with fresh energy and opportunity
• Support residents in an Independent Living setting —relationship-focused, hospitality-driven
• Join AgeWell Senior Living, a growing senior living organization committed to integrity, teamwork, and excellence
• Work with a collaborative leadership team that values your voice and growth
• Competitive pay, benefits, and opportunities for professional development (role-dependent)

If that's not reason enough, as a certified Great Place to Work for 9 years in a row, we proudly offer eligible team members:

• Medical, Dental and Vision benefits
• Company-paid Life Insurance and Voluntary Disability
• Generous Paid Time Off (PTO) Plan
• 401(k) Retirement Savings Plan with company match

Whether you’re passionate about hospitality, resident services, dining, maintenance, or leadership, Liora at Henderson offers a place where your skills and compassion can truly shine. Come grow with us and be part of something meaningful—where people matter, and your work makes a difference every day. Liora at Henderson is proudly managed by AgeWell Senior Living and is an Equal Opportunity Employer.

Responsibilities:

The Sales Manager reports to and assists the Director of Community Relations in achieving maximum occupancy and total revenue potential of the community by keeping up to date with the market in order to attract qualified prospects to the community. In addition, ensures the smooth and successful transition of a new resident into the community. Shares responsibilities for community outreach and education activities for creating referrals. Regularly meets goals, including but not limited to: time in selling zone, time in outreach zone, voice-to-voice calls, tours, home visits, prospect case studies and creative follow-up. Participates on daily and weekly reviews of prospects in the pipeline, i.e. Hot Board.

Ensures inquiry forms are always available and other marketing materials at hospitality suite and front desk. Ensures all sales and outreach activity is documented in Sherpa. Responsible for a new resident move-in process, including all required paperwork, unit readiness, and resident requests. Works directly with new resident and family to finalize paperwork and requirements for move-in. Handles move-in coordination: move-in day activities, move-in arrangements, parking, and cable/utilities/amenities, etc. Implements protocols to assist the new Resident’s transition into the community. Participates in sales meetings, including but not limited to semi-annual marketing meetings with AgeWell Solvere Living. Assists with planning and coordination of events each month. Assists with competitive market analysis and maintains a detailed competitor comparative analysis (including rates, unit sizes, services, and amenities). Ensures that the community makes a positive first impression. Ensures that model units are well appointed, clean, and neat. Works with the Director of Community Relations to resolve any community presentation issues. Helps to maintain or grow occupancy to maximum levels. Meets monthly budget targets, with any variances to be discussed with the Director of Community Relations. Works collaboratively with department heads to emphasize the team’s role in sales and participation in the Community marketing action plan and sales action plan. Provides Manager on Duty weekend coverage as scheduled. Follows all emergency procedures. Understands all safety practices and procedures. Exhibits excellent customer service and public relations skills. Creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented. Displays patience, tact, enthusiasm and a cheerful disposition. Promotes the community in a positive manner and effectively communicates AgeWell Solvere Living managed community values to residents, families, visitors, and team members.

Qualifications:

• Excellent customer service and public relations skills.
• Cheerful personality.
• Desire to serve seniors.
• Five years’ sales/marketing experience with a proven track record.
• Effective problem-solving skills.
• Creative approach to goals and challenges.
• Experience working with seniors.
• Demonstrates proficiency in Microsoft Office and other marketing-related software.
• Proven record of identifying and developing professional referral sources.
• Physically able to bend and reach.
• Physically able to push and pull and lift up to 40-50 pounds if necessary.
• Physically able to stand for extended periods of time.
• Spends at least 30% of time on travel to referral sources in market area.

Miscellaneous:

May have their picture taken and image used in social media or community advertising. May be video recorded from devices installed by families in residents’ apartments. May spend as much as 30% of time on travel to referral sources in market area. May be required to work weekends and holidays as assigned.