Best Friend Finance

Best Friend Finance

·12 days ago

Head of growth

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Location

onsite, San Francisco, CA, United States

Salary

$150k – $200k/yr

Commitment

Full Time

Level

Director

Required skills

Growth strategyMarketing automationPaid acquisitionProduct marketingEmail marketingData analysisConversion rate optimizationAgent-powered systemsContent strategyTechnical implementationFunnel managementCustomer acquisitionAPI integrationScriptingLeadershipPerformance marketing

Job Description

About Us

UGLYCASH is the financial home for people who make money on the internet. The way people work and make money has fundamentally changed. People build businesses online, freelance across borders, create content, sell products, and work remotely. Their banks were never designed around how they earn. We believe opportunity should evolve with the people creating it.

We’re building financial services for this new generation of earners, especially those earning online and across borders, lack access to credit and the financial tools they need to grow. We want to replace fine print with candid transparency, discrimination with global financial inclusion, and cold, distant institutions with a human connection to the people we serve.

Our mission goes deeper. We believe access to stable currency and financial opportunity is a human right. The internet has opened up entirely new ways for people around the world to earn. Now the financial system needs to catch up.

The Role

We’re looking for a Head of Growth to own UGLYCASH’s marketing and acquisition go-to-market, from the first time someone hears about us to the moment they become an active customer. One person with the range to operate an entire growth team, using agents, automation, code, creativity, and good judgment.

You can find a customer insight, turn it into an offer, build the landing page, create the campaign, launch the ads, set up the email journey, instrument the funnel, and figure out what worked. Then build the systems that let you do it again, faster and at greater scale.

You don’t just use AI to produce marketing. You build agent-powered systems that help run it. This is a senior, hands-on role with leadership-level ownership. You will own both the strategy and the execution. The plan is not to hire a department around you. It is to build an acquisition engine whose capacity grows through better systems and agents.

You’ll work directly with the founder and collaborate with product, engineering, and creative contributors. You won’t do every task alone, but you will own the outcome.

What You’ll Own

  • Acquisition strategy and execution.
  • Product marketing and launches.
  • Paid acquisition and conversion.
  • Clipping, UGC, creators, and influencer strategy.
  • Email marketing and lifecycle.
  • The agent-powered growth system.
  • The technical implementation.
  • Measurement and learning.

Who You Are

  • A marketer who builds.
  • Deeply agent-native.
  • Broad enough to own the funnel. Sharp enough to prioritize.
  • Creative, with real taste.
  • Commercially disciplined.
  • High-agency and accountable.

What Success Looks Like

We have a clear understanding of which internet earners we can acquire, why they choose UGLYCASH, and what it costs to turn them into active customers. We have one or two repeatable acquisition approaches, a stronger conversion and activation funnel, and a growing set of agent-powered workflows that make each new experiment easier to run.

Your success is not measured by how many campaigns you launch or how much content you produce. It is measured by the customers you bring in, the economics of acquiring them, and the system you build to keep doing it. This is an opportunity to take real ownership of UGLYCASH’s growth and participate in the long-term upside of what we’re building.

Competitive compensation: $150,000 - $200,000 Meaningful equity: An opportunity to own a stake in the company and share in the value you help create. Potential token upside: Additional token-based incentives, subject to applicable plans. You’ll work directly with the founder, with the autonomy to experiment, execute, and shape how UGLYCASH reaches its customers. We’re looking for someone who thinks like a founder, builds like an engineer, and understands how to turn attention into customers.

Ready to join the team?

Apply now

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