Director of marketing - growth and brand

At Teton Auto Group, we are committed to delivering exceptional customer service while maintaining the highest standards of honesty, integrity, and professionalism. We value teamwork, diligence, and continuous improvement, and strive to create an environment where employees can grow and develop their careers.

Why Join Our Team

• Medical, Dental, and Vision Insurance
• 401(k) plan
• Paid Time Off (Vacation and Sick Leave)
• Employee vehicle purchase program
• Discounts on products and services
• Competitive compensation and benefits
• Long-term job security
• Growth opportunities
• Professional development opportunities
• Paid training
• Opportunities to contribute to meaningful organization initiatives
• Collaborative and supportive work environment

Job Summary:

The Director of Marketing - Growth and Brand provides strategic leadership for customer acquisition, brand development, marketing performance, and organizational growth across Teton Auto Group. This is more than a traditional marketing leadership role. The Director is responsible for connecting growth and marketing strategy to measurable business results, partnering with executive leadership, General Managers, Managing Partners, and Human Resources to strengthen dealership performance, customer engagement, community relationships, employer branding, and future expansion.

The Director serves as the strategic owner of Growth, Brand & Performance, establishing direction, managing resources, evaluating ROI, leveraging technology and AI, and driving continuous improvement. The role supports local dealership leadership by providing strategy, creative resources, analytics, tools, coordination, and measurement while respecting local decision-making and community relationships.

Growth Strategy & Business Development

• Develop and execute the organization-wide Growth & Brand Strategy.
• Drive customer acquisition, retention, market share, and dealership performance.
• Lead digital, website, sales, service, and customer engagement strategies.
• Identify opportunities for growth, acquisitions, and market expansion.
• Partner with HR on employer branding and recruiting initiatives.

Brand & Community Leadership

• Maintain consistent brand standards across all dealerships.
• Support community engagement, sponsorships, events, and public relations.
• Provide creative and strategic resources to local dealership leadership.
• Strengthen the Teton Auto Group brand and employer reputation.

Performance, Analytics & Innovation

• Establish and monitor KPIs, ROI, lead quality, conversion, and marketing performance.
• Use data and business intelligence to guide strategic decisions.
• Identify opportunities to leverage AI, automation, and emerging technology.
• Drive efficiency, scalability, and continuous improvement.

Leadership & Resource Management

• Lead and develop the Growth & Brand team.
• Manage agencies, vendors, partnerships, and marketing resources.
• Develop and manage the marketing budget and strategically allocate investments.
• Build consistent processes and promote accountability, innovation, and collaboration.

Executive Partnership

• Advise executive leadership on growth opportunities and strategic initiatives.
• Provide performance reporting and data-driven recommendations.
• Collaborate with dealership leadership on growth, acquisitions, and long-term planning.

Leadership Expectations

The Director is expected to lead with integrity, accountability, innovation, and fiscal responsibility, model Teton Auto Group’s Principles & Beliefs, champion Kaizen and continuous improvement, and build strong partnerships throughout the organization.

Success Measures

Success is measured by business outcomes—not marketing activity, including customer and sales/service traffic growth, marketing ROI, lead and website conversion, customer acquisition and retention, brand consistency, community impact, department efficiency, successful use of AI and automation, and support of acquisitions and organizational growth.

Shared Responsibility

The Growth & Brand Department provides the strategy, tools, creative resources, analytics, technology, coordination, and measurement that support dealership success. General Managers and Managing Partners remain responsible for local operations, customer experience, staffing, and community relationships.

Requirements

Minimum Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Business Analytics, or a related field preferred. Equivalent executive leadership experience may be considered.
• Experience: Seven (7) or more years of progressive leadership experience in marketing, business development, branding, or organizational growth, preferred. Experience managing budgets, agencies, and vendor relationships. Experience interpreting business analytics and performance metrics. Experience leading organizational change and strategic initiatives. Automotive retail experience strongly preferred.

Knowledge, Skills & Abilities

• Strategic planning and organizational leadership
• Business growth strategy
• Brand development and governance
• Customer acquisition strategy
• Marketing analytics and ROI measurement
• Budget development and financial management
• Artificial intelligence and marketing technology awareness
• Vendor negotiation and contract management
• Executive communication and presentation
• Data analysis and business intelligence
• Project and change management
• Cross-functional leadership
• Exceptional written and verbal communication
• Strong organizational and problem-solving abilities

Working Conditions

Primarily office environment with regular travel between dealership locations. Occasional evening and weekend work for leadership meetings, community events, acquisitions, and strategic initiatives. Ability to sit, stand, communicate, and operate standard office equipment for extended periods. Occasional lifting of marketing materials or event equipment up to 25 pounds.

Overall Philosophy of the Position

This position is intentionally designed as a business growth leadership role, not a traditional marketing director position. Its primary responsibility is to help dealership leadership grow market share, strengthen the Teton Auto Group brand, improve customer acquisition, measure organizational performance, and continuously improve business outcomes. Marketing activities are viewed as tools that support these objectives—not the objective themselves. As Teton Auto Group continues to expand through acquisitions and new markets, this role is designed to scale by adding specialized resources in analytics, technology, and performance while maintaining a consistent strategic vision across the organization.