Director of Growth & Market Strategy

Lakewood, NJ

$150,000 Full-Time | Executive-Level Position Overview

A growing ABA organization is seeking a strategic, results-driven Director of Growth & Market Strategy to lead its marketing, business development, branding, and overall growth initiatives. This executive-level position is responsible for building a scalable growth strategy that drives client acquisition, strengthens referral relationships, increases brand visibility, and supports employee recruitment.

The ideal candidate is a strong leader who combines strategic vision with hands-on execution, understands digital marketing and relationship-driven business development, and knows how to build systems that deliver measurable results.

Key Responsibilities

Growth Strategy & Leadership

• Develop and execute comprehensive marketing and business growth strategies.
• Identify opportunities for expansion, new markets, partnerships, and increased market presence.
• Lead and oversee the Director of Business Development, ensuring alignment across all growth initiatives.
• Establish measurable KPIs and systems to track performance, lead generation, and growth.

Marketing & Digital Strategy

• Oversee digital marketing initiatives, including SEO, paid advertising, website optimization, and social media.
• Manage external marketing agencies, creative partners, and digital vendors, ensuring accountability and strong ROI.
• Develop campaigns that drive client acquisition, employee recruitment, and brand awareness.
• Ensure consistent branding and messaging across all marketing channels.

Business Development & Referral Growth

• Lead strategies to expand referral networks and strengthen relationships with healthcare providers, schools, and community organizations.
• Align digital marketing efforts with business development outreach to create a consistent pipeline of new clients.
• Develop systems to track referral activity, engagement, and conversion.
• Identify strategic partnerships that support long-term organizational growth.

Branding & Employee Engagement

• Strengthen the organization's brand identity, reputation, and market positioning.
• Oversee internal and external communication strategies.
• Partner with HR to develop marketing initiatives that support employee engagement, retention, and recruitment.
• Ensure marketing initiatives align with organizational goals and values.

Qualifications

• 7–10+ years of experience in marketing, business development, or growth leadership.
• Proven track record of developing and executing successful growth strategies.
• Strong knowledge of digital marketing, SEO, paid advertising, and brand development.
• Experience leading teams, managing vendors, and driving measurable results.
• Strong business development skills with the ability to build strategic partnerships and referral networks.
• Healthcare, ABA therapy, or multi-location service industry experience preferred.
• Excellent leadership, communication, analytical, and organizational skills.
• Strategic thinker with a hands-on, results-oriented approach.

To Apply

Please send your resume to ahuva@maiplacement.com